Retail Marketing

Jens Nordfält is Professor in Retailing at the University of Bath. He has published work in Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Retailing. His research focuses on traditional retailing and retail digitalisation. He has received prizes as entrepreneur of the year and influencer of the year for his efforts to bridge the gap between academia and the retail industry. Carl-Philip Ahlbom is Assistant Professor of Marketing at the Dr. Persis E. Rockwood School of Marketing, College of Business, Florida State University. He collaborates with retailers worldwide, and previously he led the MSc in Strategic Retailing programme at the University of Bath. His research on shopping behaviour and retail technology, which explores how shops can enhance customer experience through innovative design and technology, has been published in numerous journals. He serves as Associate Editor for Journal of Business Research and on editorial boards of leading academic retail journals.

• Preface; Part I. Foundations of Shopper Marketing: 1. How shoppers make in-store decisions; 2. The new in-store decision-making model – consequences for shopping behaviours; Part II. Assortment Strategies: 3. A selling assortment; 4. Communicating with the help of displays; 5. A tempting assortment; 6. Category management; Part III. In-Store Atmospherics: 7. In-store atmospherics; 8. Visible store atmospherics I: store layout; 9. Visible store atmospherics II: colours and signage; 10. Audible in-store atmospherics; 11. Smells, touch, and social factors; 12. Price signals and price perception; 13. Promoting and communicating prices: Part IV. Shopper Marketing in a Digital Era: 14. Omnichannel customer journeys; 15. In-store digitalisation; References; Index.