Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.

1. Introduction and Overview of Public Relations 2. The Role and Function of Public Relations in Organizations 3. The Evolution of Public Relations: Principles and Practice 4. A Strategic Perspective for Public Relations 5. Internal Communications Media 6. Public Relations: The External Publics Context 7. External Public Relations Activities 8. Corporate Social Responsibility: Reputation and Image 9. Financial and Investor Public Relations 10. Government and Lobbying Activities 11. Corporate Advertising: The Generic Image 12. Issues and Crisis Management - Fail Safe Procedures 13. The Interaction Between Public Relations and Marketing 14. The Emergence of Marketing PR 15. Developing a Research Framework: Inductive vs Deductive 16. Measuring the Success Rate: Evaluating the PR Process and PR Programmes 17. Roles and Function: Principles and Practice Revisited Appendix 1: Bibliography Appendix 2: Index

• 1. Introduction and Overview of Public Relations.2. The Role and Function of Public Relations in Organizations.3. The Evolution of Public Relations: Principles and Practice.4. A Strategic Perspective for Public Relations.5. Internal Communications Media.6. Public Relations: The External Publics Context.7. External Public Relations Activities.8. Corporate Social Responsibility: Reputation and Image.9. Financial and Investor Public Relations.10. Government and Lobbying Activities.11. Corporate Advertising: The Generic Image.12. Issues and Crisis Management - Fail Safe Procedures.13. The Interaction Between Public Relations and Marketing.14. The Emergence of Marketing PR.15. Developing a Research Framework: Inductive vs Deductive.16. Measuring the Success Rate: Evaluating the PR Process and PR Programmes.17. Roles and Function: Principles and Practice Revisited.Appendix 1: Bibliography.Appendix 2: Index.