Lynne Eagle – författare
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18 produkter
The SAGE Handbook of Marketing Ethics
Av Lynne Eagle, Stephan Dahl m. fl.
Inbunden, 2020
3418 kr
Lägg i varukorg
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key …
Social Marketing
Av Lynne Eagle, Stephan Dahl m. fl.
Häftad, 2012
1254 kr
Lägg i varukorg
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The …
Social Marketing
Av Alan Tapp, Fiona Spotswood m. fl.
E-bok, 2013
803 kr
Lägg i varukorg
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The …
Reader in Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker m. fl.
Inbunden, 2005
3156 kr
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Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Reader in Marketing Communications
Av Philip Kitchen, Patrick de Pelsmacker m. fl.
Häftad, 2005
1152 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Marketing Communications
Av Lynne Eagle, Barbara Czarnecka m. fl.
Häftad, 2020
697 kr
Lägg i varukorg
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and …
Reader in Marketing Communications
Av Don E. Schultz, Lynne Eagle m. fl.
E-bok, 2020
1082 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Reader in Marketing Communications
Av Don E. Schultz, Lynne Eagle m. fl.
E-bok, 2020
1106 kr
Lägg i varukorg
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing …
Marketing Communications
Av Jenny Lloyd, Stephan Dahl m. fl.
E-bok, 2020
820 kr
Lägg i varukorg
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and …
Marketing Communications
Av Jenny Lloyd, Stephan Dahl m. fl.
E-bok, 2020
820 kr
Lägg i varukorg
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and …
Marketing Communications
Av Lynne Eagle, Barbara Czarnecka m. fl.
Inbunden, 2020
2257 kr
Lägg i varukorg
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and …
Marketing Ethics & Society
Inbunden, 2015
3509 kr
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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and …
Marketing Ethics & Society
Häftad, 2015
1962 kr
Lägg i varukorg
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and …
Marketing Ethics & Society
E-bok, 2015
789 kr
Lägg i varukorg
Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and …
SAGE Handbook of Marketing Ethics
Av Charles R. Taylor, Patrick De Pelsmacker m. fl.
E-bok, 2020
1511 kr
Lägg i varukorg
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key …
Broadening Cultural Horizons in Social Marketing
Comparing Case Studies from Asia-Pacific
Av Rachel Hay, Lynne Eagle m. fl.
Inbunden, 2020
1643 kr
Lägg i varukorg
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social …
Broadening Cultural Horizons in Social Marketing
Comparing Case Studies from Asia-Pacific
Av Abhishek Bhati, Lynne Eagle m. fl.
E-bok, 2020
2051 kr
Lägg i varukorg
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social …
Broadening Cultural Horizons in Social Marketing
Comparing Case Studies from Asia-Pacific
Av Rachel Hay, Lynne Eagle m. fl.
Häftad, 2021
1643 kr
Lägg i varukorg
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social …
