Jenny Lloyd - Böcker

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications.Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications.This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.

Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications.Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers’ strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications.This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors’ guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases.

How do we respond to harm faced by young people beyond their front doors? Can practitioners keep young people safe at school, in their neighbourhoods or with their friends when social care systems are designed to work with families? The Contextual Safeguarding approach has transformed how policy makers, social care leaders, practitioners and researchers understand harm that happens to young people in their communities and what is required to respond. Since 2015 it has been tested across the UK and internationally. This book shares stories from child sexual exploitation, child criminal exploitation and peer violence about what has been learnt on this journey. For anyone interested in how we safeguard young people beyond their front doors, this book shows how much we have achieved and raises big questions about what more we need to do to ensure young people are safe – whatever the context.

How do we respond to harm faced by young people beyond their front doors? Can practitioners keep young people safe at school, in their neighbourhoods or with their friends when social care systems are designed to work with families? The Contextual Safeguarding approach has transformed how policy makers, social care leaders, practitioners and researchers understand harm that happens to young people in their communities and what is required to respond. Since 2015 it has been tested across the UK and internationally. This book shares stories from child sexual exploitation, child criminal exploitation and peer violence about what has been learnt on this journey. For anyone interested in how we safeguard young people beyond their front doors, this book shows how much we have achieved and raises big questions about what more we need to do to ensure young people are safe – whatever the context.

Available open access under CC-BY-NC-ND licence.Based on the findings of the Innovate Project, a four year pan-UK study to identify the processes of innovation in care, this book asks: how can services be re-envisioned and transformed through innovation? The authors provide an overview of the project findings and offer insights into the core conditions necessary for socially just and practice-congruent social care innovation that responds to the distinctive, contemporary safeguarding concerns facing young people. Essential reading for anyone engaged in social care practice and innovation, as well as those undertaking continuing professional development, this book will aid the reader in developing a conceptual understanding of their experiences and support them in designing more informed responses to the challenges they face.