Bang Nguyen – författare
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22 produkter
Ethical and Social Marketing in Asia
Inbunden, 2015
1302 kr
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There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater …
Ethical and Social Marketing in Asia
E-bok, 2015
1605 kr
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There is a growing interest in firms'' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater …
Strategic Brand Management in Higher Education
Av Bang Nguyen, T.C Melewar m. fl.
Inbunden, 2019
2435 kr
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University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher …
Strategic Brand Management in Higher Education
Av Jane Hemsley-Brown, T.C Melewar m. fl.
E-bok, 2019
774 kr
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University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing ''internationalization'' of universities, financial pressures, and reliance on income from foreign students. As higher …
Strategic Brand Management in Higher Education
Av Jane Hemsley-Brown, T.C Melewar m. fl.
E-bok, 2019
791 kr
Lägg i varukorg
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing ''internationalization'' of universities, financial pressures, and reliance on income from foreign students. As higher …
Strategic Brand Management in Higher Education
Av Bang Nguyen, T.C Melewar m. fl.
Häftad, 2021
673 kr
Lägg i varukorg
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher …
Asia Branding
Connecting Brands, Consumers and Companies
Av Bang Nguyen, T C Melewar m. fl.
Häftad, 2016
954 kr
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This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer …
Asia Branding
Connecting Brands, Consumers and Companies
Av Bang Nguyen, T C Melewar m. fl.
E-bok, 2017
1043 kr
Lägg i varukorg
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer …
Dark Side of CRM
Customers, Relationships and Management
Av Bang Nguyen, Lyndon Simkin m. fl.
Inbunden, 2015
2590 kr
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Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and …
Dark Side of CRM
Customers, Relationships and Management
Av Bang Nguyen, Lyndon Simkin m. fl.
Häftad, 2015
893 kr
Lägg i varukorg
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and …
Internet Retailing and Future Perspectives
Av Eleonora Pantano, Bang Nguyen m. fl.
Inbunden, 2016
3537 kr
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Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Internet Retailing and Future Perspectives
Av Eleonora Pantano, Bang Nguyen m. fl.
Häftad, 2016
1224 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Internet Retailing and Future Perspectives
Av Sabine Gerlach, Charles Dennis m. fl.
E-bok, 2016
1445 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Internet Retailing and Future Perspectives
Av Sabine Gerlach, Charles Dennis m. fl.
E-bok, 2016
1445 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Dark Side of CRM
Customers, Relationships and Management
Av Ana Isabel Canhoto, Lyndon Simkin m. fl.
E-bok, 2015
1052 kr
Lägg i varukorg
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and …
Dark Side of CRM
Customers, Relationships and Management
Av Ana Isabel Canhoto, Lyndon Simkin m. fl.
E-bok, 2015
1030 kr
Lägg i varukorg
Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and …
Emerald Handbook of Multi-Stakeholder Communication
Emerging Issues for Corporate Identity, Branding and Reputation
Av T C Melewar, Bang Nguyen m. fl.
E-bok, 2022
2263 kr
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Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been …
Emerald Handbook of Multi-Stakeholder Communication
Emerging Issues for Corporate Identity, Branding and Reputation
Av Pantea Foroudi, Bang Nguyen m. fl.
Inbunden, 2022
2129 kr
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Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been …
Emerald Handbook of Multi-Stakeholder Communication
Emerging Issues for Corporate Identity, Branding and Reputation
Av T C Melewar, Bang Nguyen m. fl.
E-bok, 2022
2313 kr
Lägg i varukorg
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been …
Services Marketing Cases in Emerging Markets
An Asian Perspective
Av Sanjit Kumar Roy, Dilip S. Mutum m. fl.
Inbunden, 2016
792 kr
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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial …
Services Marketing Cases in Emerging Markets
An Asian Perspective
Av Bang Nguyen, Dilip S. Mutum m. fl.
E-bok, 2016
1007 kr
Lägg i varukorg
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial …
Services Marketing Cases in Emerging Markets
An Asian Perspective
Av Sanjit Kumar Roy, Dilip S. Mutum m. fl.
Häftad, 2018
792 kr
Lägg i varukorg
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial …
