Charles Dennis – författare
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49 produkter
Building Corporate Identity, Image and Reputation in the Digital Era
Av T C Melewar, Charles Dennis m. fl.
Inbunden, 2021
2581 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Building Corporate Identity, Image and Reputation in the Digital Era
Av T C Melewar, Charles Dennis m. fl.
Häftad, 2023
665 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Researching and Analysing Business
Research Methods in Practice
Av Pantea Foroudi, Charles Dennis
Inbunden, 2023
2581 kr
Lägg i varukorg
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.This key resource functions as a comprehensive reference tool – …
Researching and Analysing Business
Research Methods in Practice
Av Pantea Foroudi, Charles Dennis
Häftad, 2023
710 kr
Lägg i varukorg
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.This key resource functions as a comprehensive reference tool – …
Marketing the e-Business
Av Charles Dennis, Lisa Harris
Inbunden, 2002
3149 kr
Lägg i varukorg
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date …
Marketing the e-Business
Av Charles Dennis, Lisa Harris
Häftad, 2002
935 kr
Lägg i varukorg
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date …
Marketing the e-Business
Av Lisa Harris, Charles Dennis
Inbunden, 2007
3898 kr
Lägg i varukorg
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and …
Marketing the e-Business
Av Lisa Harris, Charles Dennis
Häftad, 2007
935 kr
Lägg i varukorg
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and …
Balm of Angels
E-bok, 2024
188 kr
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Dive into the heartwarming world of "Balm of Angels," where an age-old Irish proverb comes to life: "Forgiveness is the balm of angels." Meet Oliver Courtland, a playwright, and his son Rye, a director, whose lives have been entwined in a tale of separation and redemption. Set against the backdrop …
Building Corporate Identity, Image and Reputation in the Digital Era
Av Pantea Foroudi, Charles Dennis m. fl.
E-bok, 2021
785 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Building Corporate Identity, Image and Reputation in the Digital Era
Av Pantea Foroudi, Charles Dennis m. fl.
E-bok, 2021
785 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Researching and Analysing Business
Research Methods in Practice
Av Charles Dennis, Pantea Foroudi
E-bok, 2023
838 kr
Lägg i varukorg
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – …
Researching and Analysing Business
Research Methods in Practice
Av Charles Dennis, Pantea Foroudi
E-bok, 2023
820 kr
Lägg i varukorg
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – …
Place Branding
Connecting Tourist Experiences to Places
Av Pantea Foroudi, Chiara Mauri m. fl.
Häftad, 2021
710 kr
Lägg i varukorg
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place …
Marketing the e-Business
Av Lisa Harris, Charles Dennis
E-bok, 2002
1106 kr
Lägg i varukorg
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date …
Marketing the e-Business
Av Charles Dennis, Lisa Harris
E-bok, 2007
1106 kr
Lägg i varukorg
Fully updated to reflect the latest developments in e-marketing, this useful text unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Internet Retailing and Future Perspectives
Av Eleonora Pantano, Bang Nguyen m. fl.
Inbunden, 2016
3524 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Internet Retailing and Future Perspectives
Av Eleonora Pantano, Bang Nguyen m. fl.
Häftad, 2016
1219 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Place Branding
Connecting Tourist Experiences to Places
Av T C Melewar, Charles Dennis m. fl.
E-bok, 2019
838 kr
Lägg i varukorg
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place …
Place Branding
Connecting Tourist Experiences to Places
Av T C Melewar, Charles Dennis m. fl.
E-bok, 2019
838 kr
Lägg i varukorg
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place …
Internet Retailing and Future Perspectives
Av Sabine Gerlach, Charles Dennis m. fl.
E-bok, 2016
1445 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Internet Retailing and Future Perspectives
Av Sabine Gerlach, Charles Dennis m. fl.
E-bok, 2016
1445 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Place Branding
Connecting Tourist Experiences to Places
Av Pantea Foroudi, Chiara Mauri m. fl.
Inbunden, 2019
2581 kr
Lägg i varukorg
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place …
There's a Body in the Window Seat!
The History of Arsenic and Old Lace
Häftad, 2022
233 kr
Lägg i varukorg
There’s a Body in the Window Seat! is a detailed history of one of the most beloved American murder-mysteries and comedies, Arsenic and Old Lace. Actor, director, and playwright Charles Dennis investigates the mystery behind the play: how did a true-life crime in Connecticut turn into a comedy? And …
There's a Body in the Window Seat!
The History of Arsenic and Old Lace
E-bok, 2022
263 kr
Lägg i varukorg
There’s a Body in the Window Seat! is a detailed history of one of the most beloved American murder-mysteries and comedies, Arsenic and Old Lace . Actor, director, and playwright Charles Dennis investigates the mystery behind the play: how did a true-life crime in Connecticut turn into a comedy? …
Multi-Channel Marketing, Branding and Retail Design
New Challenges and Opportunities
Av Charles Dennis, T C Melewar m. fl.
E-bok, 2016
1232 kr
Lägg i varukorg
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance …
Multi-Channel Marketing, Branding and Retail Design
New Challenges and Opportunities
Av Charles McIntyre, T C Melewar m. fl.
Inbunden, 2016
1157 kr
Lägg i varukorg
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance …
Value of Design in Retail and Branding
Av Charles Dennis, T C Melewar m. fl.
E-bok, 2021
1165 kr
Lägg i varukorg
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing …
Value of Design in Retail and Branding
Av Katelijn Quartier, Ann Petermans m. fl.
Inbunden, 2021
1071 kr
Lägg i varukorg
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing …
