Eleonora Pantano – författare
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29 produkter
Technology and Innovation for Marketing
Av Constantinos-Vasilios Priporas, Clara Bassano m. fl.
E-bok, 2018
856 kr
Lägg i varukorg
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with …
Technology and Innovation for Marketing
Av Constantinos-Vasilios Priporas, Clara Bassano m. fl.
E-bok, 2018
856 kr
Lägg i varukorg
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with …
Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Av Francesca Serravalle, Eleonora Pantano
E-bok, 2022
768 kr
Lägg i varukorg
This comprehensive book examines the impact of smart technologies in consumer''s behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the …
Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Av Francesca Serravalle, Eleonora Pantano
E-bok, 2022
768 kr
Lägg i varukorg
This comprehensive book examines the impact of smart technologies in consumer''s behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology. Market forces and technological advancements are making the …
Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Av Eleonora Pantano, Francesca Serravalle
Inbunden, 2022
2192 kr
Lägg i varukorg
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.Market forces and technological advancements are making the …
Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Av Eleonora Pantano, Francesca Serravalle
Häftad, 2024
665 kr
Lägg i varukorg
This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.Market forces and technological advancements are making the …
Technology and Innovation for Marketing
Av Eleonora Pantano, Clara Bassano m. fl.
Inbunden, 2018
2581 kr
Lägg i varukorg
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with …
Technology and Innovation for Marketing
Av Eleonora Pantano, Clara Bassano m. fl.
Häftad, 2018
725 kr
Lägg i varukorg
Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with …
Internet Retailing and Future Perspectives
Av Eleonora Pantano, Bang Nguyen m. fl.
Inbunden, 2016
3524 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Internet Retailing and Future Perspectives
Av Eleonora Pantano, Bang Nguyen m. fl.
Häftad, 2016
1219 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Internet Retailing and Future Perspectives
Av Sabine Gerlach, Charles Dennis m. fl.
E-bok, 2016
1445 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Internet Retailing and Future Perspectives
Av Sabine Gerlach, Charles Dennis m. fl.
E-bok, 2016
1445 kr
Lägg i varukorg
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to …
Advanced Technologies Management for Retailing: Frameworks and Cases
Av Harry Timmermans, Eleonora Pantano
E-bok, 2011
2233 kr
Lägg i varukorg
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit …
Successful Technological Integration for Competitive Advantage in Retail Settings
Inbunden, 2015
1841 kr
Lägg i varukorg
Successful Technological Integration for Competitive Advantage in Retail Settings
E-bok, 2015
3284 kr
Lägg i varukorg
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive …
Successful Technological Integration for Competitive Advantage in Retail Settings
E-bok, 2015
3357 kr
Lägg i varukorg
The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive …
Advanced Technologies Management for Retailing
Frameworks and Cases
Av Eleonora Pantano, Harry Timmermans
Inbunden, 2011
1797 kr
Lägg i varukorg
Advanced Technologies Management for Retailing: Frameworks and Cases
Av Harry Timmermans, Eleonora Pantano
E-bok, 2011
2233 kr
Lägg i varukorg
The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit …
Creativity and Marketing
The Fuel for Success
E-bok, 2021
1165 kr
Lägg i varukorg
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in …
Creativity and Marketing
The Fuel for Success
Inbunden, 2021
1071 kr
Lägg i varukorg
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.Exploring themes in strategic marketing , creativity in …
Creativity and Marketing
The Fuel for Success
E-bok, 2021
1165 kr
Lägg i varukorg
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing , creativity in …
Retail In A New World
Recovering From The Pandemic That Changed The World
Av Kim Willems, Eleonora Pantano
E-bok, 2022
755 kr
Lägg i varukorg
The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers’ shopping …
Retail In A New World
Recovering From The Pandemic That Changed The World
Av Eleonora Pantano, Kim Willems
Inbunden, 2022
697 kr
Lägg i varukorg
The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers’ shopping …
Retail In A New World
Recovering From The Pandemic That Changed The World
Av Kim Willems, Eleonora Pantano
E-bok, 2022
755 kr
Lägg i varukorg
The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers’ shopping …
Retail Futures
The Good, the Bad and the Ugly of the Digital Transformation
E-bok, 2020
1201 kr
Lägg i varukorg
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging …
Retail Futures
The Good, the Bad and the Ugly of the Digital Transformation
Inbunden, 2020
1129 kr
Lägg i varukorg
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging …
Retail Futures
The Good, the Bad and the Ugly of the Digital Transformation
E-bok, 2020
1227 kr
Lägg i varukorg
Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging …
Smart Retailing
Technologies and Strategies
Av Eleonora Pantano, Charles Dennis
Inbunden, 2019
676 kr
Lägg i varukorg
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store …
Smart Retailing
Technologies and Strategies
Av Charles Dennis, Eleonora Pantano
E-bok, 2019
903 kr
Lägg i varukorg
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store …
