Smart Retailing

Technologies and Strategies

Inbunden, Engelska, 2019

685 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Produktinformation

Utgivningsdatum:2019-03-12
Mått:148 x 210 x 12 mm
Vikt:293 g
Format:Inbunden
Språk:Engelska
Antal sidor:109
Förlag:Springer Nature Switzerland AG
ISBN:9783030126070

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Detaljhandel inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.

Innehållsförteckning

1. Introduction.- 2. Technological Background.- 3. Retail As an Innovative Sector.- 4. A Smart Retailing Model.- 5. Luxury Retailing As a Smart (Sub)Sector.- 6. Towards a Smart Store.- 7. Towards the Future.- 8. The Case of Tommy Hilfiger.- 9. Conclusion.

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Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

Produktinformation

Utgivningsdatum:2019-03-12
Mått:148 x 210 x 12 mm
Vikt:293 g
Format:Inbunden
Språk:Engelska
Antal sidor:109
Förlag:Springer Nature Switzerland AG
ISBN:9783030126070

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Detaljhandel inom Ekonomi och Ledarskap
Projektledning inom Ekonomi och Ledarskap

Mer om författaren

Eleonora Pantano is Associate Professor of Marketing at the University of Bristol, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University London, UK.

Innehållsförteckning

1. Introduction.- 2. Technological Background.- 3. Retail As an Innovative Sector.- 4. A Smart Retailing Model.- 5. Luxury Retailing As a Smart (Sub)Sector.- 6. Towards a Smart Store.- 7. Towards the Future.- 8. The Case of Tommy Hilfiger.- 9. Conclusion.