Pantea Foroudi – författare
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71 produkter
Sustainable Branding
Ethical, Social, and Environmental Cases and Perspectives
Av Pantea Foroudi, Maria Palazzo
Inbunden, 2021
2585 kr
Lägg i varukorg
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range …
Sustainable Branding
Ethical, Social, and Environmental Cases and Perspectives
Av Pantea Foroudi, Maria Palazzo
Häftad, 2021
757 kr
Lägg i varukorg
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range …
Corporate Brand Design
Developing and Managing Brand Identity
Av Mohammad Mahdi Foroudi, Pantea Foroudi
Inbunden, 2021
2825 kr
Lägg i varukorg
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical …
Corporate Brand Design
Developing and Managing Brand Identity
Av Mohammad Mahdi Foroudi, Pantea Foroudi
Häftad, 2021
757 kr
Lägg i varukorg
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical …
Building Corporate Identity, Image and Reputation in the Digital Era
Av T C Melewar, Charles Dennis m. fl.
Inbunden, 2021
2585 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Building Corporate Identity, Image and Reputation in the Digital Era
Av T C Melewar, Charles Dennis m. fl.
Häftad, 2023
667 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Researching and Analysing Business
Research Methods in Practice
Av Pantea Foroudi, Charles Dennis
Inbunden, 2023
2585 kr
Lägg i varukorg
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.This key resource functions as a comprehensive reference tool – …
Researching and Analysing Business
Research Methods in Practice
Av Pantea Foroudi, Charles Dennis
Häftad, 2023
712 kr
Lägg i varukorg
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives.This key resource functions as a comprehensive reference tool – …
Contemporary Issues in Branding
Av Maria Palazzo, Pantea Foroudi
E-bok, 2019
864 kr
Lägg i varukorg
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present …
Contemporary Issues in Branding
Av Maria Palazzo, Pantea Foroudi
E-bok, 2019
892 kr
Lägg i varukorg
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present …
Sustainable Branding
Ethical, Social, and Environmental Cases and Perspectives
Av Maria Palazzo, Pantea Foroudi
E-bok, 2021
892 kr
Lägg i varukorg
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range …
Sustainable Branding
Ethical, Social, and Environmental Cases and Perspectives
Av Maria Palazzo, Pantea Foroudi
E-bok, 2021
892 kr
Lägg i varukorg
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range …
Building Corporate Identity, Image and Reputation in the Digital Era
Av Pantea Foroudi, Charles Dennis m. fl.
E-bok, 2021
785 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Building Corporate Identity, Image and Reputation in the Digital Era
Av Pantea Foroudi, Charles Dennis m. fl.
E-bok, 2021
785 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Corporate Brand Design
Developing and Managing Brand Identity
Av Pantea Foroudi, Mohammad Mahdi Foroudi
E-bok, 2021
892 kr
Lägg i varukorg
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical …
Corporate Brand Design
Developing and Managing Brand Identity
Av Pantea Foroudi, Mohammad Mahdi Foroudi
E-bok, 2021
873 kr
Lägg i varukorg
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders. The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical …
Digital Transformation and Corporate Branding
Opportunities and Pitfalls for Identity and Reputation Management
Av Pantea Foroudi, Maria Teresa Cuomo
E-bok, 2023
768 kr
Lägg i varukorg
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital …
Digital Transformation and Corporate Branding
Opportunities and Pitfalls for Identity and Reputation Management
Av Pantea Foroudi, Maria Teresa Cuomo
E-bok, 2023
760 kr
Lägg i varukorg
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital …
Business Digitalization
Corporate Identity and Reputation
Av Maria Teresa Cuomo, Pantea Foroudi
E-bok, 2023
785 kr
Lägg i varukorg
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital …
Business Digitalization
Corporate Identity and Reputation
Av Maria Teresa Cuomo, Pantea Foroudi
E-bok, 2023
760 kr
Lägg i varukorg
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital …
Researching and Analysing Business
Research Methods in Practice
Av Charles Dennis, Pantea Foroudi
E-bok, 2023
838 kr
Lägg i varukorg
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – …
Researching and Analysing Business
Research Methods in Practice
Av Charles Dennis, Pantea Foroudi
E-bok, 2023
820 kr
Lägg i varukorg
Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool – …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Suraksha Gupta, Pantea Foroudi m. fl.
E-bok, 2024
838 kr
Lägg i varukorg
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Suraksha Gupta, Pantea Foroudi m. fl.
E-bok, 2024
838 kr
Lägg i varukorg
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Place Branding
Connecting Tourist Experiences to Places
Av Pantea Foroudi, Chiara Mauri m. fl.
Häftad, 2021
712 kr
Lägg i varukorg
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place …
Digital Transformation and Corporate Branding
Opportunities and Pitfalls for Identity and Reputation Management
Av Maria Teresa Cuomo, Pantea Foroudi
Inbunden, 2023
2585 kr
Lägg i varukorg
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital …
Digital Transformation and Corporate Branding
Opportunities and Pitfalls for Identity and Reputation Management
Av Maria Teresa Cuomo, Pantea Foroudi
Häftad, 2024
667 kr
Lägg i varukorg
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Nor Aida Abdul Rahman, T.C. Melewar m. fl.
Inbunden, 2024
2585 kr
Lägg i varukorg
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Nor Aida Abdul Rahman, T.C. Melewar m. fl.
Häftad, 2025
727 kr
Lägg i varukorg
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Entrepreneurial Innovation in the International Business of Tourism
Av María Jesús Jerez-Jerez, Pantea Foroudi
Inbunden, 2024
1958 kr
Lägg i varukorg
This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.The dynamic characteristic of the tourism industry under the …
