Maria Palazzo – författare
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24 produkter
Sustainable Branding
Ethical, Social, and Environmental Cases and Perspectives
Av Pantea Foroudi, Maria Palazzo
Inbunden, 2021
2586 kr
Lägg i varukorg
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range …
Sustainable Branding
Ethical, Social, and Environmental Cases and Perspectives
Av Pantea Foroudi, Maria Palazzo
Häftad, 2021
757 kr
Lägg i varukorg
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range …
Contemporary Issues in Branding
Av Maria Palazzo, Pantea Foroudi
E-bok, 2019
864 kr
Lägg i varukorg
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present …
Contemporary Issues in Branding
Av Maria Palazzo, Pantea Foroudi
E-bok, 2019
892 kr
Lägg i varukorg
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present …
Sustainable Branding
Ethical, Social, and Environmental Cases and Perspectives
Av Maria Palazzo, Pantea Foroudi
E-bok, 2021
892 kr
Lägg i varukorg
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range …
Sustainable Branding
Ethical, Social, and Environmental Cases and Perspectives
Av Maria Palazzo, Pantea Foroudi
E-bok, 2021
864 kr
Lägg i varukorg
A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range …
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Av Maria Palazzo, Pantea Foroudi
Inbunden, 2024
2586 kr
Lägg i varukorg
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, …
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Av Maria Palazzo, Pantea Foroudi
Häftad, 2025
706 kr
Lägg i varukorg
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, …
Sustainable Tourism, Hospitality and Events
Emerging Trends and New Opportunities
Av Pantea Foroudi, Maria Palazzo m. fl.
Inbunden, 2026
2586 kr
Lägg i varukorg
This timely book critically explores contemporary issues around sustainability in tourism, hospitality and events, as well as challenges including climate change and social implications, offering new, holistic insights into sustainability in these industries.To fulfil these aims it examines …
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Av Pantea Foroudi, Maria Palazzo
E-bok, 2024
856 kr
Lägg i varukorg
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, …
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Av Pantea Foroudi, Maria Palazzo
E-bok, 2024
829 kr
Lägg i varukorg
This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, …
Sustainable Tourism, Hospitality and Events
Emerging Trends and New Opportunities
Av Satyendra Upadhyay, Maria Palazzo m. fl.
E-bok, 2026
813 kr
Lägg i varukorg
This timely book critically explores contemporary issues around sustainability in tourism, hospitality and events, as well as challenges including climate change and social implications, offering new, holistic insights into sustainability in these industries.To fulfil these aims it examines …
Sustainable Tourism, Hospitality and Events
Emerging Trends and New Opportunities
Av Satyendra Upadhyay, Maria Palazzo m. fl.
E-bok, 2026
813 kr
Lägg i varukorg
This timely book critically explores contemporary issues around sustainability in tourism, hospitality and events, as well as challenges including climate change and social implications, offering new, holistic insights into sustainability in these industries.To fulfil these aims it examines …
Contemporary Issues in Branding
Av Pantea Foroudi, Maria Palazzo
Inbunden, 2019
2586 kr
Lägg i varukorg
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present …
Contemporary Issues in Branding
Av Pantea Foroudi, Maria Palazzo
Häftad, 2019
757 kr
Lägg i varukorg
This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present …
Linking Cultural Dimensions and CSR Communication
Emerging Research and Opportunities
Inbunden, 2019
2230 kr
Lägg i varukorg
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities
Häftad, 2018
1182 kr
Lägg i varukorg
Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing
Av Iza Gigauri, Maria Palazzo m. fl.
Inbunden, 2023
3072 kr
Lägg i varukorg
Rethinking Decision-Making Strategies and Tools
Emerging Research and Opportunities
Av Alessandra Micozzi, Maria Palazzo
E-bok, 2024
1180 kr
Lägg i varukorg
Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate some of them. The authors propose a new matrix with eight quadrants of the dynamic SWOT analysis. The new tool also …
Rethinking Decision-Making Strategies and Tools
Emerging Research and Opportunities
Av Maria Palazzo, Alessandra Micozzi
Inbunden, 2024
1085 kr
Lägg i varukorg
Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate some of them. The authors propose a new matrix with eight quadrants of the dynamic SWOT analysis. The new tool also …
Rethinking Decision-Making Strategies and Tools
Emerging Research and Opportunities
Av Alessandra Micozzi, Maria Palazzo
E-bok, 2024
1180 kr
Lägg i varukorg
Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate some of them. The authors propose a new matrix with eight quadrants of the dynamic SWOT analysis. The new tool also …
Beyond Multi-Channel Marketing
Critical Issues in Dual Marketing
Av Alfonso Siano, Pantea Foroudi m. fl.
E-bok, 2020
1227 kr
Lägg i varukorg
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote the adoption of the multichannel approach which is fundamental to facing the challenges of …
Beyond Multi-Channel Marketing
Critical Issues in Dual Marketing
Av Maria Palazzo, Pantea Foroudi m. fl.
Inbunden, 2020
1128 kr
Lägg i varukorg
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote the adoption of the multichannel approach which is fundamental to facing the challenges of …
Beyond Multi-Channel Marketing
Critical Issues in Dual Marketing
Av Alfonso Siano, Pantea Foroudi m. fl.
E-bok, 2020
1201 kr
Lägg i varukorg
The authors of this book delve into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds. They promote the adoption of the multichannel approach which is fundamental to facing the challenges of …