Sustainable Tourism, Hospitality and Events

Pantea Foroudi is Director of Research in the Business Analytics and Marketing Department and a Reader in Marketing and Corporate Brand Management. She was the Business Architect at Foroudi Consultancy till 2023. Her research focuses on consumer behavior through a multidisciplinary lens, particularly corporate brand design and identity and the Sustainable Development Goals (SDGs). Her work appears in leading journals, including British Journal of Management, Regional Studies, and more.Maria Palazzo is a Full Professor at Universitas Mercatorum, Rome, Italy. She previously served as a Lecturer at the University of Bedfordshire (UK), a Visiting Scholar at the University of Granada (Spain), and a Visiting Lecturer at Universidad del Norte (Colombia). Her research focuses on corporate and brand marketing communication, CSR, sustainability, and digitalization, with publications in top journals including the International Journal of Hospitality Management, Journal of Brand Management, and more.Satyendra Upadhyay is Director of Internationalisation and faculty in General Management at K.J. Somaiya Institute of Management, where he joined in March 2018. He holds two PhDs (India and China) and an MBA in Marketing from Mumbai University, with over 18 years of industry experience in India and abroad. His research focuses on international relations, education internationalisation, India–China relations, BRICS, and affiliate marketing. Since 2007, he has been a visiting professor at several institutes.

"I am pleased to offer my full endorsement of the outstanding book Sustainable Tourism, Hospitality and Events: Emerging Trends and New Opportunities. This publication is a vital contribution to the field of sustainable tourism, serving as a valuable resource for individuals, professionals, and stakeholders committed to promoting more ethical and responsible travel practices. The authors skillfully explore a wide range of topics—from environmental protection and community involvement to economic sustainability and technological innovation. By blending theoretical insights with practical examples and real-world case studies, the book provides readers with a deep and well-rounded understanding of the complex issues surrounding sustainable tourism."Yogesh K. Dwivedi, Professor of Digital Marketing and Innovation, Swansea University, UK"Sustainable Tourism, Hospitality and Events: Emerging Trends and New Opportunities takes a comprehensive and nuanced approach to the complex challenges of sustainable tourism. Instead of providing one-size-fits-all solutions, the authors promote critical thinking and collaborative engagement among stakeholders to develop context-specific strategies. This empowers readers to actively influence the future of tourism in environmentally responsible, culturally respectful, and community-oriented ways."Prof T. C. Melewar, Professor of Marketing and Strategy, Middlesex University, UK

• Introduction.Part 1.1.Tourists’ perceptions of sport tourism in Saudi Arabia: a focus on Vision 2030 objectives.2.AI-Driven Innovations for Sustainable Healthcare: a focus on UK Healthcare System.3.Circular Economy and Organisational Performance: Emerging Aspects for Excellence.4.Service Design and Service Performance in the Context of AI: focus on Retailing and Hospitality Sector.5.Consumer Perceptions of Sustainability and Ethical Eating: How Values Shape Purchasing Decisions.Part 2.6.Industry 4.0 and Sustainable Supply Chain: an academic review, emerging trend & analysis with future agenda and case study.7.Effectiveness of social media marketing in small and medium sized enterprises in tourism sector.8.e-Loyalty Program and Repeat Purchase: Focus on Botswana.9.Marketing approach to sustainable development of the territory in order to preserve traditional folk artistic crafts.Part 3.10.CSR in the Energy Sector: Unveiling Trends and Insights from a Bibliometric Perspective (2004–2024).11.Climate Preparedness in the Caribbean: Sustainability Strategies for Tourism and Hospitality.12.Challenges in Implementing Financial Technologies in the Context of Sustainability.13.Opportunities and threats of foreign direct investment on the tourism industry.14.Factors Relating to Quality Management Concerning Post Harvest Fish Losses in the Dikkowita Fish Harbour.