Alessandra Micozzi – författare

Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate some of them. The authors propose a new matrix with eight quadrants of the dynamic SWOT analysis. The new tool also considers three dimensions: (1) Actual – Potential, (2) Positive – Negative and (3) Internal – External. Applications for this revised matrix are offered in a range of relevant case studies, along with examples from a wide range of industries and firms to illustrate the many dimensions of decision-making tools and theories.

Readers will be able to compare, contrast and comprehend whether the ‘decision making strategies and tools’ from different lenses are delivered similarly, or otherwise, in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.

Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate some of them. The authors propose a new matrix with eight quadrants of the dynamic SWOT analysis. The new tool also considers three dimensions: (1) Actual – Potential, (2) Positive – Negative and (3) Internal – External. Applications for this revised matrix are offered in a range of relevant case studies, along with examples from a wide range of industries and firms to illustrate the many dimensions of decision-making tools and theories.

Readers will be able to compare, contrast and comprehend whether the ‘decision making strategies and tools’ from different lenses are delivered similarly, or otherwise, in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.

New firm creation is one of the most important topics at economic, social and political level. The emergence of new ventures is central to economic adaptation and change and one of the major features associated with growth in employment and in sector productivity.  Entrepreneurship is now at the centre of many policy questions related to science and technology, research and development, sustainability, poverty, human capital, employment, tangible and intangible resouces.  This book provides a better understanding of the process for setting up new initiatives, analysing the several factors related to entrepreneurship dynamic. It specifically analyses the factors explaining the entrepreneurial rates in Italy and the differences in entrepreneurial dynamics in a sample of EU countries. This book shows that the entrepreneurial dynamics is very different across countries and to establish a policy to foster entrepreneurship, there is a need to investigate which factors drive the entrepreneurial process. 

This book will be of interest to academics and practitioners in Entrepreneurship, and it also offers interesting indications to policy makers.  Stimulating innovative entrepreneurship is one of the highest priorities in the current economic debate, and is particularly important in countries like Italy, where economic growth is slow and youth unemployment rates are very high.