Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is an associate professor at Universitas Mercatorum, Rome, Italy. She was a former research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), a lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a visiting scholar at the University of Granada (Granada, Spain) and a visiting lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in the Corporate Social Responsibility and Environmental Management, International Journal of Hospitality Management, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets. Pantea Foroudi (PhD, SFHEA, MSc (Honours, MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy, as well as a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design and sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing and so on. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.

“It is with great enthusiasm that I wholeheartedly endorse the remarkable work, Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, edited by Maria Palazzo and Pantea Foroudi. This book is an indispensable addition to the discourse on sustainable tourism, offering a comprehensive and insightful guide for individuals, professionals, and stakeholders invested in fostering a more responsible and ethical approach to travel. The book artfully weaves together a diverse tapestry of topics, ranging from ecological conservation and community engagement to economic viability and innovative technological solutions. By seamlessly interconnecting theory with practical examples and real-world case studies, the editors ensure that readers are equipped with a comprehensive understanding of the complexities involved in sustainable tourism development.” -Yogesh K. Dwivedi, Professor of Digital Marketing and Innovation, Swansea University "The book Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, edited by Maria Palazzo and Pantea Foroudi, offers a balanced approach to addressing the multifaceted dimensions of the issue surrounding sustainable tourism. Rather than just offering prescriptive solutions, the authors encourage critical thinking and collaboration amongst stakeholders to customize strategies that align with specific destinations and contexts. This approach empowers readers to become proactive agents of change, capable of shaping the future of tourism in ways that respect the environment, preserve local cultures, and contribute positively to communities". -Prof. T. C. Melewar, Professor of Marketing and Strategy, Middlesex University

• 1. Introduction to Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. Part 1. Sustainable Tourism Practices. 2. Digitization and Green Financing are Key Tools Regarding the Sustainability of Tourism at the Local and Global Level. 3. Urban Air Transport and the Future of Tourism. 4. Consumer Behaviour and Sustainability in Hospitality. Part 2. Food Waste, Consumer Behaviour and Marketing. 5. Highlights of Food Waste Consumer Behaviour in Households and Food Services Sector. 6. Boosting Brand Management Thought Urban Tourism: A Focus on Chaozhou, China. 7. Sustainability Initatives in Tourism and Marketing of Sustainable Tourism Destination. Part 3. Exploring Sustainable Tourism Impact and Strategies. 8. Teaching Economic Development Through Projects: A Case Study of Marketing Sustainable Tourism in Albania. 9. Flygskam and its Implications for Sustainable Tourism: A Social Media Analysis of the Flight Shaming. 10. Linking Celebrity Endorsement and Sports Apparel: A Focus on British Customers in Sports Industry. 11. Sustainable Tourism as a Driver of Green Infrastructure Transformation: Case Study of Districts in Poland in the Years 2010-2020. 12. Artificial Intelligence (AI) Systems, Customer Experience and Preference in the Tourism Industry in Ghana: Focus on Accra Metropolis.

Maria Palazzo (PhD, AFHEA, FHEA, MSc (Honours), MA, BA (Honours)) is an associate professor at Universitas Mercatorum, Rome, Italy. She was a former research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), a lecturer at the University of Bedfordshire, School of Business (London, Luton, UK), a visiting scholar at the University of Granada (Granada, Spain) and a visiting lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her articles have been published in the Corporate Social Responsibility and Environmental Management, International Journal of Hospitality Management, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Brand Management and in other academic outlets. Pantea Foroudi (PhD, SFHEA, MSc (Honours, MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy, as well as a member of Brunel University, London. Her primary research interest has focused on consumer behaviour from a multidisciplinary approach with a particular focus on the concept of customer perception and its effect on corporate brand identity, design and sustainable development goals (SDGs). Pantea has published widely in international academic journals, such as the British Journal of Management, Journal of Business Research, European Journal of Marketing and so on. She is the associate/senior editor of the International Journal of Hospitality Management, Journal of Business Research, International Journal of Hospitality Management, International Journal of Management Reviews, International Journal of Contemporary Hospitality Management and more.

“It is with great enthusiasm that I wholeheartedly endorse the remarkable work, Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, edited by Maria Palazzo and Pantea Foroudi. This book is an indispensable addition to the discourse on sustainable tourism, offering a comprehensive and insightful guide for individuals, professionals, and stakeholders invested in fostering a more responsible and ethical approach to travel. The book artfully weaves together a diverse tapestry of topics, ranging from ecological conservation and community engagement to economic viability and innovative technological solutions. By seamlessly interconnecting theory with practical examples and real-world case studies, the editors ensure that readers are equipped with a comprehensive understanding of the complexities involved in sustainable tourism development.” -Yogesh K. Dwivedi, Professor of Digital Marketing and Innovation, Swansea University "The book Contemporary Marketing and Consumer Behaviour in Sustainable Tourism, edited by Maria Palazzo and Pantea Foroudi, offers a balanced approach to addressing the multifaceted dimensions of the issue surrounding sustainable tourism. Rather than just offering prescriptive solutions, the authors encourage critical thinking and collaboration amongst stakeholders to customize strategies that align with specific destinations and contexts. This approach empowers readers to become proactive agents of change, capable of shaping the future of tourism in ways that respect the environment, preserve local cultures, and contribute positively to communities". -Prof. T. C. Melewar, Professor of Marketing and Strategy, Middlesex University

• 1. Introduction to Contemporary Marketing and Consumer Behaviour in Sustainable Tourism. Part 1. Sustainable Tourism Practices. 2. Digitization and Green Financing are Key Tools Regarding the Sustainability of Tourism at the Local and Global Level. 3. Urban Air Transport and the Future of Tourism. 4. Consumer Behaviour and Sustainability in Hospitality. Part 2. Food Waste, Consumer Behaviour and Marketing. 5. Highlights of Food Waste Consumer Behaviour in Households and Food Services Sector. 6. Boosting Brand Management Thought Urban Tourism: A Focus on Chaozhou, China. 7. Sustainability Initatives in Tourism and Marketing of Sustainable Tourism Destination. Part 3. Exploring Sustainable Tourism Impact and Strategies. 8. Teaching Economic Development Through Projects: A Case Study of Marketing Sustainable Tourism in Albania. 9. Flygskam and its Implications for Sustainable Tourism: A Social Media Analysis of the Flight Shaming. 10. Linking Celebrity Endorsement and Sports Apparel: A Focus on British Customers in Sports Industry. 11. Sustainable Tourism as a Driver of Green Infrastructure Transformation: Case Study of Districts in Poland in the Years 2010-2020. 12. Artificial Intelligence (AI) Systems, Customer Experience and Preference in the Tourism Industry in Ghana: Focus on Accra Metropolis.