Suraksha Gupta – författare

Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance.

It discusses themes and issues like crisis management; consumer behaviour during crisis; emerging business models and trends in global business; and risks, impacts and mitigation strategies. The book provides an overview of business processes highlighting the unique challenges that the COVID-19 pandemic and other recent developments have wrought on businesses including disruptions in supply chains, health and safety risks for employees and economic and logistical vulnerabilities, among others. Including case studies from various sectors and industries, the chapters in this book provide solutions and interventions like adopting technological improvements and innovative labour practices for organisations to deal effectively with uncertainty and adapt sustainable and effective models for growth and performance for their businesses.

Lucid and topical, this book will be useful for scholars and researchers of business management, crisis management, finance and economics, as well as for business and corporate professionals.

Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance.

It discusses themes and issues like crisis management; consumer behaviour during crisis; emerging business models and trends in global business; and risks, impacts and mitigation strategies. The book provides an overview of business processes highlighting the unique challenges that the COVID-19 pandemic and other recent developments have wrought on businesses including disruptions in supply chains, health and safety risks for employees and economic and logistical vulnerabilities, among others. Including case studies from various sectors and industries, the chapters in this book provide solutions and interventions like adopting technological improvements and innovative labour practices for organisations to deal effectively with uncertainty and adapt sustainable and effective models for growth and performance for their businesses.

Lucid and topical, this book will be useful for scholars and researchers of business management, crisis management, finance and economics, as well as for business and corporate professionals.

The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity.

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research.

Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.

The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial business-to-business setting at the cognitive level only and has not considered its impact specifically on logistics and transportation despite the value it can offer. Considering these gaps in the periphery of our existing knowledge, this book explores corporate brand management within the logistics and transportation sector, from the perspective of image, reputation, and identity.

This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to the establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding, and innovation. Exploring a wide range of sectors within logistics and transport, the book illustrates the many dimensions of corporate branding and theories, future trends and developments, as well as proposing a model for future research.

Containing a balance of theory and practice with effective case studies, Corporate Branding in Logistics and Transportation will appeal to marketing academics and upper-level graduates in particular. It will also be a valuable resource for those studying or researching logistics, supply chain management, and transport studies.

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.

The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their operational and strategic activities. Organizations in emerging markets are facing a great challenge in keeping their businesses afloat in these difficult times. This book offers an insight into how businesses and markets have been affected globally. Focusing especially on emerging countries and markets, it presents an assessment of how they can adapt their strategies to respond to the current trends and crises. Examining effective management techniques and practices, consumer behavior, supply chain and human resources management from an interdisciplinary perspective, the book draws links between businesses, consumers and academic theories on business management, marketing and consumer studies.

This book will be an indispensable resource for managers in different sectors. It will also be of interest to researchers and students of business studies, management studies, marketing, strategic management, global business outsourcing, global business environment, besides being of use to government agencies, practicing managers and research agencies.

A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.

The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their operational and strategic activities. Organizations in emerging markets are facing a great challenge in keeping their businesses afloat in these difficult times. This book offers an insight into how businesses and markets have been affected globally. Focusing especially on emerging countries and markets, it presents an assessment of how they can adapt their strategies to respond to the current trends and crises. Examining effective management techniques and practices, consumer behavior, supply chain and human resources management from an interdisciplinary perspective, the book draws links between businesses, consumers and academic theories on business management, marketing and consumer studies.

This book will be an indispensable resource for managers in different sectors. It will also be of interest to researchers and students of business studies, management studies, marketing, strategic management, global business outsourcing, global business environment, besides being of use to government agencies, practicing managers and research agencies.