Suraksha Gupta – författare
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21 produkter
Strategic International Marketing
An Advanced Perspective
Av T C Melewar, Suraksha Gupta
E-bok, 2017
1204 kr
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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international …
Strategic International Marketing
An Advanced Perspective
Av T C Melewar, Suraksha Gupta
Häftad, 2011
1098 kr
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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international …
Managing and Strategising Global Business in Crisis
Resolution, Resilience and Reformation
Av Jitender Kumar, Suraksha Gupta m. fl.
E-bok, 2023
785 kr
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Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance. It discusses themes and issues like crisis management; …
Managing and Strategising Global Business in Crisis
Resolution, Resilience and Reformation
Av Jitender Kumar, Suraksha Gupta m. fl.
E-bok, 2023
785 kr
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Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance. It discusses themes and issues like crisis management; …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Suraksha Gupta, Pantea Foroudi m. fl.
E-bok, 2024
838 kr
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The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Suraksha Gupta, Pantea Foroudi m. fl.
E-bok, 2024
838 kr
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The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Building Resilience in Global Business During Crisis
Perspectives from Emerging Markets
Av Jitender Kumar, Ashish Gupta m. fl.
E-bok, 2024
838 kr
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A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis. The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their …
Building Resilience in Global Business During Crisis
Perspectives from Emerging Markets
Av Jitender Kumar, Ashish Gupta m. fl.
E-bok, 2024
838 kr
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A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis. The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their …
Managing and Strategising Global Business in Crisis
Resolution, Resilience and Reformation
Av Ashish Gupta, Suraksha Gupta m. fl.
Inbunden, 2023
2195 kr
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Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance.It discusses themes and issues like crisis management; …
Managing and Strategising Global Business in Crisis
Resolution, Resilience and Reformation
Av Ashish Gupta, Suraksha Gupta m. fl.
Häftad, 2023
667 kr
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Global business has been affected by several unprecedented and significant problems and threats in the recent past. This book offers comprehensive strategies for managing crises and disruptions to reinvigorate productivity and performance.It discusses themes and issues like crisis management; …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Nor Aida Abdul Rahman, T.C. Melewar m. fl.
Inbunden, 2024
2585 kr
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The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Nor Aida Abdul Rahman, T.C. Melewar m. fl.
Häftad, 2025
726 kr
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The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Building Resilience in Global Business During Crisis
Perspectives from Emerging Markets
Av Suraksha Gupta, Ashish Gupta m. fl.
Inbunden, 2024
2585 kr
Lägg i varukorg
A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their …
Building Resilience in Global Business During Crisis
Perspectives from Emerging Markets
Av Suraksha Gupta, Ashish Gupta m. fl.
Häftad, 2024
711 kr
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A series of calamities has, in recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis.The COVID-19 pandemic and the hyper competitive market environment have compelled organizations and industries to redraw the limits of their …
International Business
Av Michael R. Czinkota, Ilkka A. Ronkainen m. fl.
Inbunden, 2021
1641 kr
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Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business …
International Business
Av Michael R. Czinkota, Ilkka A. Ronkainen m. fl.
Häftad, 2021
681 kr
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Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business …
International Business
Av Suraksha Gupta, Ilkka A. Ronkainen m. fl.
E-bok, 2021
823 kr
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Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business …
International Business
Av Suraksha Gupta, Ilkka A. Ronkainen m. fl.
E-bok, 2021
805 kr
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Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business …
Role of Digital Technologies in Shaping the Post-Pandemic World
21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13–14, 2022, Proceedings
Av Savvas Papagiannidis, Eleftherios Alamanos m. fl.
Häftad, 2022
1093 kr
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This book constitutes the refereed proceedings of the 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, which took place Newcastle-upon-Tyne, UK, in September 2022. The 37 papers presented in this volume were carefully reviewed and selected from 72 submissions. They …
Role of Digital Technologies in Shaping the Post-Pandemic World
21st IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2022, Newcastle upon Tyne, UK, September 13–14, 2022, Proceedings
Av Ilias O. Pappas, Matti Mantymaki m. fl.
E-bok, 2022
1470 kr
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This book constitutes the refereed proceedings of the 21st IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2022, which took place Newcastle-upon-Tyne, UK, in September 2022. The 37 papers presented in this volume were carefully reviewed and selected from 72 submissions. They …
SOCIALLY RESPONSIBLE BUSINESS MODELS FOR INTERNATIONAL BRANDS
Av Gupta Suraksha, Suraksha Gupta m. fl.
Inbunden, 2026
1617 kr
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This book explores the concept of social responsibility for businesses, emphasizing the need for ethical decision-making and sustainability beyond profit. It examines how businesses can incorporate social responsibility into contemporary models, offering managers strategies for creating value and …
