Ashish Gupta is currently working as an Assistant Professor in marketing at the Indian Institute of Foreign Trade (IIFT), New Delhi, India. His research interests are marketing, customer relationship management, service quality, branding and consumer behaviour. He has published many research papers in international and national journals and has also presented at many conferences. In 2018, He conducted a six-month management development programme on ‘international business’ for armed forces personnel sponsored by the Directorate General of Resettlement and Welfare, Ministry of Defence, Government of India. He also conducted a one-week MHRD-GIAN programme ‘Digital and Social Media Marketing in Emerging Markets’ sponsored by the Ministry of Human Resource Development (Government of India), New Delhi, in 2016.Suraksha Gupta is a Professor of Marketing at Newcastle University, London, United Kingdom. She has been awarded Best Professor in Marketing for her teaching and Excellence in Academic Research for her work as an academic scholar. She has also been awarded for her outstanding achievements by intel corporations during her industry tenure. She has published various journal articles, books and reports; her textbook on international business is forthcoming. Her research work has been published widely in many national and international journals.Jitender Kumar is working at the Birla Institute of Management Technology, India. He is an Indian Institute of Management, Calcutta alumni and is currently pursuing a Fellowship Program in Management (FPM-PT) from the Indian Institute of Management, Rohtak, India. He has over 14 years of corporate and academic experience promoting, marketing and managing fast-paced marketing operations. His research interests are nostalgia marketing, marketing at the bottom of the pyramid and consumer research. He has also published research papers in ABDC and SCOPUS indexed journals with eleven patents.

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• List of FiguresList of TablesAcknowledgmentsList of ContributorsIntroductionPart I: Global Business and Crisis Management Covid-19 and people management: a review of challenges and strategies Organizational culture is the key: building business resilience Study of cultural dimensions in MNC subsidiaries in India A taxonomy of ‘technology venture - incumbent collaborations’ during crisis Change in buying behaviour of Indian consumers post-COVID-19 crisis: a new normal Taking UN SDG goals on board: lessons from the top global companies.Part II: Global Business and Industrial Sectors During Crisis Resilience and recovery of Indian start-ups: preparing for a new normal Weathering the storm: from traditional resilience to inclusive recovery Risks that impacted the agriculture supply chain during the COVID-19 pandemic Impact of COVID-19 pandemic on travel intention Tourism crisis and management strategies Social resources and a resilient workforce: a qualitative exploration of psycho-social factors in resilient health system Does economic policy uncertainty and geo-political risk influence tourists' arrivals? Resistance mechanism of the Indian business environment during COVID-19 using the PEST frameworkPart III: Case Studies Case: Crisis dead – long live the crisis! Apple inc.: managing the post-pandemic cargo thefts crisis A case study on managing food and grocery supply during COVID-19 crisis: role of online aggregators in IndiaIndex

Ashish Gupta is currently working as an Assistant Professor in marketing at the Indian Institute of Foreign Trade (IIFT), New Delhi, India. His research interests are marketing, customer relationship management, service quality, branding and consumer behaviour. He has published many research papers in international and national journals and has also presented at many conferences. In 2018, He conducted a six-month management development programme on ‘international business’ for armed forces personnel sponsored by the Directorate General of Resettlement and Welfare, Ministry of Defence, Government of India. He also conducted a one-week MHRD-GIAN programme ‘Digital and Social Media Marketing in Emerging Markets’ sponsored by the Ministry of Human Resource Development (Government of India), New Delhi, in 2016.Suraksha Gupta is a Professor of Marketing at Newcastle University, London, United Kingdom. She has been awarded Best Professor in Marketing for her teaching and Excellence in Academic Research for her work as an academic scholar. She has also been awarded for her outstanding achievements by intel corporations during her industry tenure. She has published various journal articles, books and reports; her textbook on international business is forthcoming. Her research work has been published widely in many national and international journals.Jitender Kumar is working at the Birla Institute of Management Technology, India. He is an Indian Institute of Management, Calcutta alumni and is currently pursuing a Fellowship Program in Management (FPM-PT) from the Indian Institute of Management, Rohtak, India. He has over 14 years of corporate and academic experience promoting, marketing and managing fast-paced marketing operations. His research interests are nostalgia marketing, marketing at the bottom of the pyramid and consumer research. He has also published research papers in ABDC and SCOPUS indexed journals with eleven patents.

Select Guide Rating

• List of FiguresList of TablesAcknowledgmentsList of ContributorsIntroductionPart I: Global Business and Crisis Management Covid-19 and people management: a review of challenges and strategies Organizational culture is the key: building business resilience Study of cultural dimensions in MNC subsidiaries in India A taxonomy of ‘technology venture - incumbent collaborations’ during crisis Change in buying behaviour of Indian consumers post-COVID-19 crisis: a new normal Taking UN SDG goals on board: lessons from the top global companies.Part II: Global Business and Industrial Sectors During Crisis Resilience and recovery of Indian start-ups: preparing for a new normal Weathering the storm: from traditional resilience to inclusive recovery Risks that impacted the agriculture supply chain during the COVID-19 pandemic Impact of COVID-19 pandemic on travel intention Tourism crisis and management strategies Social resources and a resilient workforce: a qualitative exploration of psycho-social factors in resilient health system Does economic policy uncertainty and geo-political risk influence tourists' arrivals? Resistance mechanism of the Indian business environment during COVID-19 using the PEST frameworkPart III: Case Studies Case: Crisis dead – long live the crisis! Apple inc.: managing the post-pandemic cargo thefts crisis A case study on managing food and grocery supply during COVID-19 crisis: role of online aggregators in IndiaIndex

Ashish Gupta is currently working as an Assistant Professor in marketing at the Indian Institute of Foreign Trade (IIFT), New Delhi, India. His research interests are marketing, customer relationship management, service quality, branding and consumer behaviour. He has published many research papers in international and national journals and has also presented at many conferences. In 2018, He conducted a six-month management development programme on ‘international business’ for armed forces personnel sponsored by the Directorate General of Resettlement and Welfare, Ministry of Defence, Government of India. He also conducted a one-week MHRD-GIAN programme ‘Digital and Social Media Marketing in Emerging Markets’ sponsored by the Ministry of Human Resource Development (Government of India), New Delhi, in 2016.Suraksha Gupta is a Professor of Marketing at Newcastle University, London, United Kingdom. She has been awarded Best Professor in Marketing for her teaching and Excellence in Academic Research for her work as an academic scholar. She has also been awarded for her outstanding achievements by intel corporations during her industry tenure. She has published various journal articles, books and reports; her textbook on international business is forthcoming. Her research work has been published widely in many national and international journals.Jitender Kumar is working at the Birla Institute of Management Technology, India. He is an Indian Institute of Management, Calcutta alumni and is currently pursuing a Fellowship Program in Management (FPM-PT) from the Indian Institute of Management, Rohtak, India. He has over 14 years of corporate and academic experience promoting, marketing and managing fast-paced marketing operations. His research interests are nostalgia marketing, marketing at the bottom of the pyramid and consumer research. He has also published research papers in ABDC and SCOPUS indexed journals with eleven patents.

Select Guide Rating

• List of FiguresList of TablesAcknowledgmentsList of ContributorsIntroductionPart I: Global Business and Crisis Management Covid-19 and people management: a review of challenges and strategies Organizational culture is the key: building business resilience Study of cultural dimensions in MNC subsidiaries in India A taxonomy of ‘technology venture - incumbent collaborations’ during crisis Change in buying behaviour of Indian consumers post-COVID-19 crisis: a new normal Taking UN SDG goals on board: lessons from the top global companies.Part II: Global Business and Industrial Sectors During Crisis Resilience and recovery of Indian start-ups: preparing for a new normal Weathering the storm: from traditional resilience to inclusive recovery Risks that impacted the agriculture supply chain during the COVID-19 pandemic Impact of COVID-19 pandemic on travel intention Tourism crisis and management strategies Social resources and a resilient workforce: a qualitative exploration of psycho-social factors in resilient health system Does economic policy uncertainty and geo-political risk influence tourists' arrivals? Resistance mechanism of the Indian business environment during COVID-19 using the PEST frameworkPart III: Case Studies Case: Crisis dead – long live the crisis! Apple inc.: managing the post-pandemic cargo thefts crisis A case study on managing food and grocery supply during COVID-19 crisis: role of online aggregators in IndiaIndex