T C Melewar – författare
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36 produkter
Strategic International Marketing
An Advanced Perspective
Av T C Melewar, Suraksha Gupta
E-bok, 2017
1204 kr
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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international …
Strategic International Marketing
An Advanced Perspective
Av T C Melewar, Suraksha Gupta
Häftad, 2011
1098 kr
Lägg i varukorg
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international …
Building Corporate Identity, Image and Reputation in the Digital Era
Av T C Melewar, Charles Dennis m. fl.
Inbunden, 2021
2581 kr
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Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Building Corporate Identity, Image and Reputation in the Digital Era
Av T C Melewar, Charles Dennis m. fl.
Häftad, 2023
665 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Islamic Marketing and Branding
Theory and Practice
Av T. C. Melewar, S. F. Syed Alwi
Häftad, 2020
710 kr
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Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate …
Corporate Branding
Areas, arenas and approaches
Inbunden, 2015
2581 kr
Lägg i varukorg
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business …
Corporate Branding
Areas, arenas and approaches
Häftad, 2015
950 kr
Lägg i varukorg
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business …
Building Corporate Identity, Image and Reputation in the Digital Era
Av Pantea Foroudi, Charles Dennis m. fl.
E-bok, 2021
785 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Building Corporate Identity, Image and Reputation in the Digital Era
Av Pantea Foroudi, Charles Dennis m. fl.
E-bok, 2021
785 kr
Lägg i varukorg
Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and …
Place Branding
Connecting Tourist Experiences to Places
Av Pantea Foroudi, Chiara Mauri m. fl.
Häftad, 2021
710 kr
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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place …
Asia Branding
Connecting Brands, Consumers and Companies
Av Bang Nguyen, T C Melewar m. fl.
Häftad, 2016
951 kr
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This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer …
Asia Branding
Connecting Brands, Consumers and Companies
Av Bang Nguyen, T C Melewar m. fl.
E-bok, 2017
1043 kr
Lägg i varukorg
This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer …
Place Branding
Connecting Tourist Experiences to Places
Av T C Melewar, Charles Dennis m. fl.
E-bok, 2019
838 kr
Lägg i varukorg
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place …
Place Branding
Connecting Tourist Experiences to Places
Av T C Melewar, Charles Dennis m. fl.
E-bok, 2019
838 kr
Lägg i varukorg
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place …
Islamic Marketing and Branding
Theory and Practice
Av S. F. Syed Alwi, T. C. Melewar
E-bok, 2017
814 kr
Lägg i varukorg
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate …
Islamic Marketing and Branding
Theory and Practice
Av S. F. Syed Alwi, T. C. Melewar
E-bok, 2017
796 kr
Lägg i varukorg
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate …
Corporate Branding
Areas, arenas and approaches
E-bok, 2015
1124 kr
Lägg i varukorg
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business …
Corporate Branding
Areas, arenas and approaches
E-bok, 2015
1099 kr
Lägg i varukorg
A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business …
Islamic Marketing and Branding
Theory and Practice
Av T. C. Melewar, S. F. Syed Alwi
Inbunden, 2017
2581 kr
Lägg i varukorg
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate …
Place Branding
Connecting Tourist Experiences to Places
Av Pantea Foroudi, Chiara Mauri m. fl.
Inbunden, 2019
2581 kr
Lägg i varukorg
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.Place …
Multi-Channel Marketing, Branding and Retail Design
New Challenges and Opportunities
Av Charles Dennis, T C Melewar m. fl.
E-bok, 2016
1232 kr
Lägg i varukorg
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance …
Multi-Channel Marketing, Branding and Retail Design
New Challenges and Opportunities
Av Charles McIntyre, T C Melewar m. fl.
Inbunden, 2016
1157 kr
Lägg i varukorg
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance …
Value of Design in Retail and Branding
Av Charles Dennis, T C Melewar m. fl.
E-bok, 2021
1165 kr
Lägg i varukorg
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing …
Value of Design in Retail and Branding
Av Katelijn Quartier, Ann Petermans m. fl.
Inbunden, 2021
1071 kr
Lägg i varukorg
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing …
Value of Design in Retail and Branding
Av Charles Dennis, T C Melewar m. fl.
E-bok, 2021
1165 kr
Lägg i varukorg
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing …
Emerald Handbook of Multi-Stakeholder Communication
Emerging Issues for Corporate Identity, Branding and Reputation
Av T C Melewar, Bang Nguyen m. fl.
E-bok, 2022
2263 kr
Lägg i varukorg
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been …
Emerald Handbook of Multi-Stakeholder Communication
Emerging Issues for Corporate Identity, Branding and Reputation
Av Pantea Foroudi, Bang Nguyen m. fl.
Inbunden, 2022
2121 kr
Lägg i varukorg
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been …
Emerald Handbook of Multi-Stakeholder Communication
Emerging Issues for Corporate Identity, Branding and Reputation
Av T C Melewar, Bang Nguyen m. fl.
E-bok, 2022
2313 kr
Lägg i varukorg
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been …
Corporate Marketing Strategy
A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Av Charles Dennis, T C Melewar m. fl.
E-bok, 2026
1219 kr
Lägg i varukorg
Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more …
Corporate Marketing Strategy
A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Av Pantea Foroudi, T C Melewar m. fl.
Inbunden, 2026
1158 kr
Lägg i varukorg
Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more …
