Emerald Handbook of Multi-Stakeholder Communication

Pantea Foroudi, PhD, MSc, MA, BA, is Programme Leader and Lecturer in Marketing and Branding at The Middlesex Business School, UK.Bang Nguyen, PhD, is Professor at the Center for Innovation and Entrepreneurship, Shanghai University, China. Currently, he also serves as Adjunct Professor and DBA supervisor at emlyon Business School, France.T. C. Melewar is Professor of Marketing and Strategy and the Head of Department at the Business School, Middlesex University London, UK.

This new edited book traces its roots back to integrated corporate and marketing communications, both of which have expanded and diversified exponentially over the past three decades. They have significant applicatory conceptual, academic and practitioner value. The editors have drawn together a stellar world-leading group of chapter contributors, each with their special expertise to offer. I am looking to adding this new book to my personal library and endorse its readability and significance.

• PART I. IntroductionChapter 1. Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation; Pantea Foroudi, Bang Nguyen, and T.C. MelewarPART II. Stakeholders’ Communication: BrandingChapter 2. Corporate Brand Communication Oriented in Higher Education Sector; Jane Hemsley-Brown and Izhar OplatkaChapter 3. Assessing the Psychological Impact of the Pandemic Narrative in the Media on Hospitality Consumption Mood; Dongmei Zha, Pantea Foroudi, T.C. Melewar, and Zhongqi JinChapter 4. Out-Group Reaction Towards Religiously Endorsed Products (RlPS) and Response of Brand Managers; Nazan ColmekciogluChapter 5. Integrated Stakeholders’ Communication Management In B2C Context; Angela Beccanulli, Silvia Biraghi, and Rossella GambettiChapter 6. ISLAMIC BRANDING: Examines the Concept of Religious Branding and how Beliefs Influence Brand Loyalty, Word-of-Mouth and Purchase Intention; Waleed Yousef and Ahmed AlhabashiChapter 7. The Importance of Social Media Opinion Leadership in Corporate Branding and Influencing Consumers’ Behavioral Intentions; Farbod FakhreddinChapter 8. Digital Transformation and Corporate Branding: Opportunities and Challenges for Identity and Reputation Management; Maria Jerez-JerezPART III. Stakeholders’ Communication: IdentityChapter 9. Examining the Influence of Corporate Identity on Corporate Reputation and Non-Financial Brand Performance in the Context of Higher Education; Amad Ali, Pantea Foroudi, and Maria PalazzoChapter 10. Impact of Motivation, Technology and Social Interaction on Teaching Using Blended Learning; Marwa Abdellateef and Pantea ForoudiChapter 11. Opportunism and Specific Investment in Buyer-Supplier Relationships: The Role of Communication, Branding, and Identity; Hashem Aghazadeh, Hossein Maleki, and Sajedeh Sadat MajidiChapter 12. Corporate Brand Communication: Identity, Image and Reputation; Abraham Joseph and Suraksha GuptaChapter 13. Augmented Reality and Corporate Brand Identity: An Opportunity for Pioneer Enterprises; Maria Teresa Cuomo, Cinzia Genovino, Orsola Salmista, and Rosa Maria CaprinoChapter 14. From Digital Content Marketing Toward Brand Engagement; Rahime Zaman Fashami, Manijeh Haghighinasab, Nader Seyyedamiri, and Pari AhadiChapter 15. Can Research Methods Replace the Strategy? Designing and Implementing City Marketing Research in Two Greek Cities: Advantages and Disadvantages; Kleanthis Sirakoulis and Alex DeffnerChapter 16.The Role of Wayfinding in Healthcare. Making the Environment Healthier; Ann Petermans and Luciana MattielloPART IV. Stakeholders’ Communication: ReputationChapter 17. Corporate Brand Reputation and COVID-19 Pandemic Management: Interpretive Approach from Aviation Sector in Malaysia; Nor Aida Abdul Rahman and Mohamed Idrus Abdul MoinChapter 18. Corporate Brand Reputation and Ethic, Sustainability, and Inclusion: The Shift in Post Pandemic Corporate Narrative: From Corporate Brand Reputation to Corporate Sustainability; Nina Overton-De Klerk and Clarissa MuirChapter 19. Mapping Customer Engagement’s Intellectual a Multi-Method Bibliometric Approach and Future Directions; Reza Marwi, Linda D Hollebeek, and Pantea ForoudiChapter 20. Stakeholders’ Communications in Online Setting: A Sub-Saharan African Perspective during COVID-19 Pandemic Lockdown; Ogechi Adeola, Emeka Raphael Agu, and Oserere IbelegbuChapter 21. Examining the Influence of Eco Fashion Innovativeness towards Fast Fashion Brand Image and Behavioral Intentions: A Study of Consumers’ Perception towards Eco Innovation Practices in the United Kingdom; Helnaz Ahmadi Lari, Pantea Foroudi, and Charles DennisChapter 22. Linking Customer-Integration and Co-Production to Service-Quality-Performance: The Importance of Quality-Control Initiatives; Zyad M. Alzaydi, Chanaka Jayawardhena, Bang Nguyen, Pantea Foroudi, and Maria PalazzoChapter 23. Proposing Self-Service Technology Model in a Service Ecosystem Playground; Asieh Nazemi, Manijeh Haghighinasab, and Pantea ForoudiChapter 24. Digitally Transformed Value Exchange of Company with Customers and Collaborators; Hashem Aghazadeh, Nakisa Rezaie, and Pedram FazlinejadChapter 25. Brand Co-Innovation in the Sharing Economy: A Conceptual Framework from Insight to Performance-Based Value Co-Creation and Customer Engagement; Alireza Nankali, Nader Seyyedamiri, Tahmoures Hassan Gholipour, Pantea Foroudi, Datis Khajeheian, and Fatemeh Dekamini