Inbunden, Engelska, 2026

Corporate Marketing Strategy

A Contemporary Curation of Branding, Identity, Image and Reputation Studies

Av Pantea Foroudi, T C Melewar, Charles Dennis

1156 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning

Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence, on important aspects relating to companies’ strategy, brands, identity, stakeholders, and reputation. The authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, and marketing alike.

Produktinformation

Utgivningsdatum: 2026-05-11
Mått: 152 x 229 x 19 mm
Vikt: 478 g
Format: Inbunden
Språk: Engelska
Antal sidor: 280
Förlag: Emerald Publishing Limited
ISBN: 9781835490105

Utforska kategorier

Mer om författaren

Pantea Foroudi is the business manager and solution architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London.T C Melewar is Professor of Marketing and Strategy at the Business School, Middlesex University London, UK.Charles Dennis is Professor of Digital Marketing and Consumer Behaviour at Newcastle University Business School, UK, and on the Editorial Advisory Board of International Journal of Consumer Studies.

Recensioner i media

Building on decades of ground-breaking research into branding and corporate marketing, T C Melewar and his team reveal how organizations adapt to the challenges of the digital age, showcasing the transformative impact of digital platforms, social media, and artificial intelligence in redefining brand equity. Without a doubt, it will be remembered as a landmark study on brands and branding.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.