T.C Melewar – författare

Visar alla böcker från författaren T.C Melewar. Handla med fri frakt och snabb leverans.

10 produkter

Strategic Brand Management in Higher Education
Av Bang Nguyen, T.C Melewar m. fl.
Inbunden, 2019
2435 kr
Lägg i varukorg
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher …
Facets of Corporate Identity, Communication and Reputation
Av Tc Melewar
Inbunden, 2008
3161 kr
Lägg i varukorg
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including …
Facets of Corporate Identity, Communication and Reputation
Av Tc Melewar
Häftad, 2008
953 kr
Lägg i varukorg
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including …
Strategic Brand Management in Higher Education
Av Jane Hemsley-Brown, T.C Melewar m. fl.
E-bok, 2019
774 kr
Lägg i varukorg
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing ''internationalization'' of universities, financial pressures, and reliance on income from foreign students. As higher …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Suraksha Gupta, Pantea Foroudi m. fl.
E-bok, 2024
838 kr
Lägg i varukorg
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Suraksha Gupta, Pantea Foroudi m. fl.
E-bok, 2024
838 kr
Lägg i varukorg
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Strategic Brand Management in Higher Education
Av Bang Nguyen, T.C Melewar m. fl.
Häftad, 2021
673 kr
Lägg i varukorg
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Nor Aida Abdul Rahman, T.C. Melewar m. fl.
Inbunden, 2024
2590 kr
Lägg i varukorg
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Corporate Branding in Logistics and Transportation
Recent Developments and Emerging Issues
Av Nor Aida Abdul Rahman, T.C. Melewar m. fl.
Häftad, 2025
728 kr
Lägg i varukorg
The academic and scholarly interest in the subject of branding in both the consumer and industrial markets has grown substantially in the dynamic post-pandemic environment. The growth in research outputs by a handful of business scholars explains the impact of brand in an industrial …
Facets of Corporate Identity, Communication and Reputation
Av Tc Melewar
E-bok, 2008
1099 kr
Lägg i varukorg
Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including …