María Jesús Jerez-Jerez - Böcker

This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective.With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real-world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.This volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.

This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real-world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.This volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.

This timely volume provides a comprehensive and multidisciplinary analysis of platform-based tourism, integrating economic, technological, ethical, and policy perspectives. Specifically in the current context of shifting social dynamics, this book explores how digital platforms, such as Airbnb, Booking.com, and TripAdvisor, have changed how travellers plan, book, and experience their holidays as well as the significant challenges for traditional tourism providers, communities, and governments, including regulation, equity, digital responsibility, and sustainability issues. In addition, this book unpacks and explores contemporary platform economy-driven trends such as digital nomadism, solo travelling, and travel content creation. This is supported throughout with international examples and case studies.International in scope, this engaging volume will be of pivotal interest to industry experts as well as researchers and tourism, hospitality, economics, and technology students.