Lidia Aguiar-Castillo - Böcker

This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real-world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.This volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.

This timely, expert-led book brings together the latest academic and practitioner insights on AI technology within the hospitality and tourism industries.The disruptive nature of AI is captured in a logically structured and accessible way, with global case studies covering the latest technological developments in AI via a wide range of detailed, ‘real-world’ examples designed to help the reader understand how this complex subject area is applied in industry. Topics covered include privacy concerns, AI in hotels, personalisation of the guest experience, travel planning, virtual assistants and recommendation systems, sustainability, blockchain, AR, VR, IoT, smart destinations and big data analytics, amongst others. Chapters also include insights on governmental policies, environmental sustainability, social change, and how these impact and interact with AI technologies within the context of tourism and hospitality.This volume is of pivotal interest to students, scholars and academics in the fields of tourism, hospitality, business, management, human geography, social sciences and sustainability, as well as those with an interest in AI technology more generally.

This timely volume provides a comprehensive and multidisciplinary analysis of platform-based tourism, integrating economic, technological, ethical, and policy perspectives. Specifically in the current context of shifting social dynamics, this book explores how digital platforms, such as Airbnb, Booking.com, and TripAdvisor, have changed how travellers plan, book, and experience their holidays as well as the significant challenges for traditional tourism providers, communities, and governments, including regulation, equity, digital responsibility, and sustainability issues. In addition, this book unpacks and explores contemporary platform economy-driven trends such as digital nomadism, solo travelling, and travel content creation. This is supported throughout with international examples and case studies.International in scope, this engaging volume will be of pivotal interest to industry experts as well as researchers and tourism, hospitality, economics, and technology students.