Chris Rowley - Böcker
1 238 kr
Skickas inom 7-10 vardagar
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion.
Explores the nature of ethical and social marketing from an Asian perspective Discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors Serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications Compares and contrasts unethical situations covering important aspects related to ethics, society and fairness Includes an interesting mix of theory, research findings and practicesBusiness Networks in East Asian Capitalisms
Enduring Trends, Emerging Patterns
1 741 kr
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Business Networks in East Asian Capitalisms: Enduring Trends, Emerging Patterns builds on the foundational studies conducted in the 1990s by gathering contemporary empirical and theoretical chapters which explore these themes in a comparative perspective.
The book includes contributions from authors working on the relationship between personal and business networks in countries including China, Singapore, Malaysia, Taiwan, Japan, South Korea, Vietnam, Laos, Cambodia, and Thailand.
Authors emphasize enduring trends in social and business networks and/or track new emerging patterns, both within East Asian nations or between East Asia and other regions such as Europe, Africa, and the Americas.
Provides contemporary, up-to-date empirical material and theoretical interpretation, charting the influence of more recent globalizing trends and institutional change in the region Includes studies of networks within PRC, between PRC and other regions, and in Chinese communities Offers studies centered on Korean, Japanese, and South East Asian Networks Includes a geographical scope that will be broader than other books, aiming to include studies of newly developing economies in South East Asia that share a common cultural heritage (e.g Vietnam)Asia Pacific Human Resource Management and Organisational Effectiveness
Impacts on Practice
1 238 kr
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Asia Pacific Human Resource Management and Organisational Effectiveness: Impacts on Practice explores the concepts and applications of strategic human resource management (SHRM) theory on the roles and practices of human resource professionals employed in organizations across the Asia Pacific region.
It blends new conceptual frameworks with empirical evidence, case illustrations, and company examples from a variety of countries in the region, exploring the economic, political, socio-cultural, demographic, and professional dimensions of the topic.
Country studies (for example, Vietnam, Thailand, Malaysia, China, India, Korea and Australia) are included, examining the relationships between SHRM and talent management, knowledge workers, quality of work and human capital management in the Asian region.
Presents the first book to explore the link between HRM and organizational effectiveness Provides new empirical and case study research on relevant issues regarding strategic human resource management Offers a blend of experienced global HRM scholars with enthusiastic regional academics Includes an amalgam of conceptual and practical approaches to the topic1 402 kr
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The China Business Model: Originality and Limits emphasizes transformation of the Chinese Business Model over the last decades. The impact of the financial crisis on China helps the reader understand its evolution towards capitalism. Topics covered include CSR, leadership, and management in China, how do these organizations impact the performance of companies, the financing policy of Chinese firms and its evolution till the slowdown, finance and business in China, and how could the banking sector and/or the financial markets help the development of Chinese companies?
Helps the reader understand the impact of the financial crisis on China and its evolution towards capitalism Contains coverage of CSR, leadership, and management in China Answers the question "how can financial markets help the development of Chinese companies?"1 402 kr
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Organizational Learning in Asia: Issues and Challenges addresses important and pressing questions on organizational learning in Asia in both domestic and foreign firms-those that have been forgotten in the mainstream literature or that remain unasked and unanswered.
Three sets of questions are especially salient. First, how can firms operating in, or from, Asia detect, respect, recognize, and honor different cultural stances on suggestion-giving, knowledge sharing, and standardization while also challenging accepted wisdom, avoiding risks and mistakes, and voicing disagreement?
Second, how can such firms facilitate local experimentation and innovation by providing a common knowledge platform in a non-totalitarian manner? Finally, how can such forums promote 'reverse' knowledge transfer from subsidiary to headquarters and across subsidiaries in different nations by avoiding ethnocentricity, cultivating local talent, and building a group of 'communities of practice' across cultural and status boundaries?
Addresses important and pressing questions about organizational learning in Asia for both domestic and foreign firms Explores how such firms can facilitate local experimentation and innovation Promotes 'reverse' knowledge transfer from subsidiary, to headquarters, and across subsidiaries in different nations1 414 kr
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The Future of Chinese Manufacturing: Employment and Labour Challenges gives context and analysis on employment and labor issues in contemporary China, specifically relating to manufacturing industries. With one fifth of the world's workforce, China has taken advantage of its cheap labor to serve as the world's factory, achieving stunning growth for two decades. This book covers the appreciation of RMB, constant increases in minimum wage, shortages of skilled workers in China's labor-intensive manufacturing sector, and the fact that many large multinational corporations (MNCs) must cut costs, and are thus shifting their main production bases to other developing countries.
Under such a tough situation, and coupled with the global economic slowdown, manufacturing employment in China confronts severe labor-related challenges, such as high turnover rates, recruitment difficulties for workers, and a series of high profile labor strikes and publicity concerning working conditions.
Integrates human capital and cultural theories Analyzes looming labor unrest and related workforce issues in China through a unique context-specific lens Explores the roles that Chinese institutions and culture play in resolving problems related to these issuesThe Changing Face of Corruption in the Asia Pacific
Current Perspectives and Future Challenges
1 421 kr
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The Changing Face of Corruption in the Asia Pacific: Current Perspectives and Future Challenges is a contemporary analysis of corruption in the Asia-Pacific region. Bringing academicians and practitioners together, contributors to this book discuss the current perspectives of corruption's challenges in both theory and practice, and what the future challenges will be in addressing corruption's proliferation in the region.
Includes viewpoints from both practitioners and academic contributors on corruption in the Asia Pacific region Offers a strong theoretical background together with the practical experience of contributors Explores what the future challenges will be in addressing corruption's proliferation in the region Aimed at both the academic and professional audienceThe Multi-Dimensions of Industrial Relations in the Asian Knowledge-Based Economies
1 044 kr
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1 044 kr
Skickas inom 7-10 vardagar
1 377 kr
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Changing the Indian Economy: Renewal, Reform and Revival explores the fact that post-Modi India is witnessing unprecedented socioeconomic change, truly labeled as Modi's Mantra and his attempts to morph the Indian economic landscape. India is using an intelligent economic process for its renewal and growth, however, in a recent study by Nomura, 2016, The Japanese Financial Services firm, it is reported that there is downside risk to India's baseline forecast of 7.8 per cent GDP growth in 2016. Although the report suggests that there was a mid-cycle consolidation in mid-2014, the recovery seems to be losing momentum.
This book offers a novel, but inclusive outlook to the entire post-Modi economic overhaul.
Offers a comprehensive narrative of the current economic scene in India Explores how the measures for reform are intelligent, while also considering their weaknesses Shows how India has a strong potential to grow amidst diversity of economic reforms and changing governance Includes a compilation of insightful articles on Indian economic reform and future prospects584 kr
Skickas inom 7-10 vardagar
696 kr
Skickas inom 10-15 vardagar
Evolution of Multinationals from Japan and the Asia Pacific
Comparing International Business Japan, Korean, China, India
696 kr
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Leadership in East Asia
Globalization, Innovation and Creativity in Japan, South Korea and China
2 103 kr
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Organizational Corruption in the Asia Pacific
Insights, Analysis and Management
2 166 kr
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Organizational Corruption in the Asia Pacific
Insights, Analysis and Management
640 kr
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Inside the Changing Business of China
Organizational Evolution, Culture, Leadership and Innovation
2 166 kr
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Inside the Changing Business of China
Organizational Evolution, Culture, Leadership and Innovation
640 kr
Skickas inom 10-15 vardagar
640 kr
Skickas inom 10-15 vardagar
Guanxi in Contemporary Chinese Business
The Persistent Power of Social Networking
2 103 kr
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Guanxi in Contemporary Chinese Business
The Persistent Power of Social Networking
621 kr
Skickas inom 10-15 vardagar
Social Aspects of Asian Economic Growth
Human capital and the people side of progress
443 kr
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1 957 kr
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Management in South-East Asia
Business Culture, Enterprises and Human Resources
598 kr
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851 kr
Skickas inom 10-15 vardagar
2 792 kr
Skickas inom 10-15 vardagar
2 711 kr
Skickas inom 10-15 vardagar
826 kr
Skickas inom 10-15 vardagar
1 343 kr
Skickas inom 10-15 vardagar
1 748 kr
Skickas inom 10-15 vardagar