Sanjit Kumar Roy - Böcker
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7 produkter
7 produkter
769 kr
Skickas inom 10-15 vardagar
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
606 kr
Skickas inom 10-15 vardagar
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
A Companion Volume
Häftad, Engelska, 2017
334 kr
Skickas inom 10-15 vardagar
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
769 kr
Skickas inom 10-15 vardagar
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
611 kr
Skickas inom 10-15 vardagar
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
556 kr
Skickas inom 10-15 vardagar
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.
556 kr
Skickas inom 10-15 vardagar
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world.