Sanjit Kumar Roy – författare
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11 produkter
Services Marketing Cases in Emerging Markets
An Asian Perspective
Av Sanjit Kumar Roy, Dilip S. Mutum m. fl.
Inbunden, 2016
787 kr
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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial …
Services Marketing Cases in Emerging Markets
An Asian Perspective
Av Bang Nguyen, Dilip S. Mutum m. fl.
E-bok, 2016
1007 kr
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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial …
Strategic Marketing Cases in Emerging Markets
Av Atanu Adhikari, Sanjit Kumar Roy
Inbunden, 2017
620 kr
Lägg i varukorg
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing …
Strategic Marketing Cases in Emerging Markets
Av Sanjit Kumar Roy, Atanu Adhikari
E-bok, 2017
715 kr
Lägg i varukorg
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing …
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
A Companion Volume
Av Atanu Adhikari, Sanjit Kumar Roy
Häftad, 2017
341 kr
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This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies …
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
A Companion Volume
Av Sanjit Kumar Roy, Atanu Adhikari
E-bok, 2017
403 kr
Lägg i varukorg
This is a teaching companion to the case studies provided in the book ''Strategic Marketing Cases in Emerging Markets'' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and …
Services Marketing Cases in Emerging Markets
An Asian Perspective
Av Sanjit Kumar Roy, Dilip S. Mutum m. fl.
Häftad, 2018
787 kr
Lägg i varukorg
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial …
Strategic Marketing Cases in Emerging Markets
Av Atanu Adhikari, Sanjit Kumar Roy
Häftad, 2018
620 kr
Lägg i varukorg
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing …
Marketing Cases from Emerging Markets
Av Dilip Mutum, Sanjit Kumar Roy m. fl.
Inbunden, 2013
564 kr
Lägg i varukorg
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both …
Marketing Cases from Emerging Markets
Av Eva Kipnis, Sanjit Kumar Roy m. fl.
E-bok, 2013
755 kr
Lägg i varukorg
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both …
Marketing Cases from Emerging Markets
Av Dilip Mutum, Sanjit Kumar Roy m. fl.
Häftad, 2016
566 kr
Lägg i varukorg
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both …
