Atanu Adhikari – författare
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8 produkter
8 produkter
Inbunden, Engelska, 2017
611 kr
Skickas inom 10-15 vardagar
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
Häftad, Engelska, 2017
337 kr
Skickas inom 10-15 vardagar
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.
Häftad, Engelska, 2018
611 kr
Skickas inom 10-15 vardagar
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
Inbunden, Engelska, 2018
556 kr
Skickas inom 10-15 vardagar
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience."This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association"This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.
Häftad, Engelska, 2019
556 kr
Skickas inom 10-15 vardagar
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience."This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association"This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.
Inbunden, Engelska, 2021
1 654 kr
Skickas inom 10-15 vardagar
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Häftad, Engelska, 2022
1 654 kr
Skickas inom 10-15 vardagar
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Strategic Product Management
A Complete Perspective of Strategizing, Developing and Managing Products
Inbunden, Engelska, 2026
1 324 kr
Kommande
This book presents a comprehensive and strategic perspective on product management in today’s dynamic and innovation-driven business environment. It examines how organizations design, develop, position, and manage products to create sustainable competitive advantage. Moving beyond traditional product management concepts, the book integrates strategic thinking, market analysis, innovation frameworks, and data-driven decision-making to help readers understand how successful products are conceived, developed, marketed and managed across their lifecycle.The book begins with the foundations of product management, explaining the nature of products and product line strategies. It then explores the strategic architecture of value creation, value communication, and value delivery, providing a holistic framework for aligning products with market needs and organizational goals. Subsequent chapters discuss competitive product strategy including segmentation, positioning and product branding. The book also covers product innovation, design thinking, and product development processes. Contemporary approaches such as agile development, lean product management, and prototyping are also examined to help readers understand modern product development practices.The book further integrates analytical tools and frameworks including product analytics, product pricing strategies, digital analytics, and emerging applications of artificial intelligence in product management. Real-world case studies in the book provide practical insights and encourage critical thinking.This book will be particularly useful for courses such as Strategic Product Management, Product Strategy, Product Management, Product Innovation andDevelopment, Agile Product Management, Product Analytics offered in MBA, PGDM, Executive MBA and and advanced undergraduate management programs. It will also serve as a valuable reference for product managers, marketing professionals, and entrepreneurs seeking to strengthen their strategic product decision-making skills.