Atanu Adhikari – författare
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13 produkter
Strategic Marketing Cases in Emerging Markets
Av Atanu Adhikari, Sanjit Kumar Roy
Inbunden, 2017
620 kr
Lägg i varukorg
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing …
Strategic Marketing Cases in Emerging Markets
Av Sanjit Kumar Roy, Atanu Adhikari
E-bok, 2017
715 kr
Lägg i varukorg
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing …
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
A Companion Volume
Av Atanu Adhikari, Sanjit Kumar Roy
Häftad, 2017
341 kr
Lägg i varukorg
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies …
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
A Companion Volume
Av Sanjit Kumar Roy, Atanu Adhikari
E-bok, 2017
403 kr
Lägg i varukorg
This is a teaching companion to the case studies provided in the book ''Strategic Marketing Cases in Emerging Markets'' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and …
Strategic Marketing Cases in Emerging Markets
Av Atanu Adhikari, Sanjit Kumar Roy
Häftad, 2018
620 kr
Lägg i varukorg
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing …
Strategic Marketing Issues in Emerging Markets
Inbunden, 2018
566 kr
Lägg i varukorg
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social …
Strategic Marketing Issues in Emerging Markets
E-bok, 2018
732 kr
Lägg i varukorg
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social …
Strategic Marketing Issues in Emerging Markets
Häftad, 2019
566 kr
Lägg i varukorg
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social …
Services Marketing Issues in Emerging Economies
Inbunden, 2021
1685 kr
Lägg i varukorg
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of …
Services Marketing Issues in Emerging Economies
E-bok, 2021
2174 kr
Lägg i varukorg
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of …
Services Marketing Issues in Emerging Economies
Häftad, 2022
1685 kr
Lägg i varukorg
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of …
Strategic Product Management
A Complete Perspective of Strategizing, Developing and Managing Products
Inbunden, 2026
1237 kr
Lägg i varukorg
This book presents a comprehensive and strategic perspective on product management in today’s dynamic and innovation-driven business environment. It examines how organizations design, develop, position, and manage products to create sustainable competitive advantage. Moving beyond traditional …
Strategic Product Management
A Complete Perspective of Strategizing, Developing and Managing Products
E-bok, 2026
1670 kr
Lägg i varukorg
This book presents a comprehensive and strategic perspective on product management in today’s dynamic and innovation-driven business environment. It examines how organizations design, develop, position, and manage products to create sustainable competitive advantage. Moving beyond traditional …
