Strategic Marketing Cases in Emerging Markets

Häftad, Engelska, 2018

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Beskrivning

This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.

Produktinformation

Utgivningsdatum:2018-07-21
Mått:155 x 235 x 10 mm
Vikt:277 g
Format:Häftad
Språk:Engelska
Antal sidor:166
Förlag:Springer International Publishing AG
ISBN:9783319846798

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Mer om författaren

Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode. Sanjit Kumar Roy is Assistant Professor of Marketing at the University of Western Australia, Australia.

Innehållsförteckning

Nestlé in Mexico: The Good Food Versus the Good Life Dilemma.- Tanishq: Bringing Jewellery to Daily Life.- ABC India Limited.- Diageo in Turkey: The Lion's Milk Versus Global Spirits.- To Switch or Not to Switch: Madhu's Dilemma.- Funmax 4D Animation Theatre.- Managing Social Media Communications at Garanti Bank.- Revolution Ventures.- M-PESA: A Disruptive Innovation from a Developing Country, Kenya.- Irrway - A Green Personal Mobility Solution.- Citrus Ventures - Distressed Asset Specialist.