Instructor's Manual for Strategic Marketing Cases in Emerging Markets

A Companion Volume

Häftad, Engelska, 2017

333 kr

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Beskrivning

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets.

Produktinformation

Utgivningsdatum:2017-06-08
Mått:155 x 235 x 13 mm
Vikt:182 g
Format:Häftad
Språk:Engelska
Antal sidor:90
Förlag:Springer International Publishing AG
ISBN:9783319526966

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Mer om författaren

Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode.Sanjit Kumar Roy is Assistant Professor, at the University of Western Australia, Australia.

Innehållsförteckning

Case 1: Nestlé in Mexico: The Good Food Versus the Good Life Dilemma.- Case 2: Tanishq: Bringing Jewellery to Daily Life.- Case 3: ABC India Limited.- Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits.- Case 5: To Switch or Not to Switch: Madhu's Dilemma.- Case 6: Funmax 4D Animation Theatre.- Case 7: Managing Social Media Communications at Garanti Bank.- Case 8: Revolution Ventures.- Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya.- Case 10: Irrway - A Green Personal Mobility Solution.- Case 11: Citrus Ventures - Distressed Asset Specialist.