Shu-Chuan Chu – författare
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24 produkter
24 produkter
Electronic Word of Mouth as a Promotional Technique
New Insights from Social Media
Häftad, Engelska, 2020
581 kr
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Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites. This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters. This book was originally published as a special issue of the International Journal of Advertising.
Electronic Word of Mouth as a Promotional Technique
New Insights from Social Media
Inbunden, Engelska, 2018
2 124 kr
Skickas inom 10-15 vardagar
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites. This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters. This book was originally published as a special issue of the International Journal of Advertising.
1 486 kr
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Kernel Learning Algorithms for Face Recognition covers the framework of kernel based face recognition. This book discusses the advanced kernel learning algorithms and its application on face recognition. This book also focuses on the theoretical deviation, the system framework and experiments involving kernel based face recognition. Included within are algorithms of kernel based face recognition, and also the feasibility of the kernel based face recognition method. This book provides researchers in pattern recognition and machine learning area with advanced face recognition methods and its newest applications.
1 169 kr
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Kernel Learning Algorithms for Face Recognition covers the framework of kernel based face recognition. This book discusses the advanced kernel learning algorithms and its application on face recognition. This book also focuses on the theoretical deviation, the system framework and experiments involving kernel based face recognition. Included within are algorithms of kernel based face recognition, and also the feasibility of the kernel based face recognition method. This book provides researchers in pattern recognition and machine learning area with advanced face recognition methods and its newest applications.
- Nyhet
Advances in Intelligent Information Hiding and Multimedia Signal Processing
Proceeding of the 21st IIHMSP 2025 in Conjunction with the 5th SSIM 2025, October 15-17, 2025, Taichung City, Taiwan, Volume 1
Inbunden, Engelska, 2026
3 328 kr
Skickas
This book presents selected papers from the 21st International Conference on Intelligent Information Hiding and Multimedia Signal Processing, in conjunction with the 5th SSIM 2025, held on October 15–17, 2025, in Taichung City, Taiwan. It is divided into three volumes and discusses latest research outcomes in the field of information technology (IT) including but not limited to information hiding, multimedia signal processing, big data, data mining, bioinformatics, database, industrial and internet of things, and their applications.
Advances in Intelligent Information Hiding and Multimedia Signal Processing
Proceeding of the 21st IIHMSP 2025 in Conjunction with the 5th SSIM 2025, October 15-17, 2025, Taichung City, Taiwan, Volume 2
Inbunden, Engelska, 2026
3 347 kr
Kommande
This book presents selected papers from the 21st International Conference on Intelligent Information Hiding and Multimedia Signal Processing, in conjunction with the 5th SSIM 2025, held on October 15–17, 2025, in Taichung City, Taiwan. It is divided into three volumes and discusses latest research outcomes in the field of information technology (IT) including but not limited to information hiding, multimedia signal processing, big data, data mining, bioinformatics, database, industrial and internet of things, and their applications.
- Nyhet
Advances in Intelligent Information Hiding and Multimedia Signal Processing
Proceeding of the 21st IIHMSP 2025 in Conjunction with the 5th SSIM 2025, October 15-17, 2025, Taichung City, Taiwan, Volume 3
Inbunden, Engelska, 2026
3 328 kr
Skickas
This book presents selected papers from the 21st International Conference on Intelligent Information Hiding and Multimedia Signal Processing, in conjunction with the 5th SSIM 2025, held on October 15–17, 2025, in Taichung City, Taiwan. It is divided into three volumes and discusses latest research outcomes in the field of information technology (IT) including but not limited to information hiding, multimedia signal processing, big data, data mining, bioinformatics, database, industrial and internet of things, and their applications.
3 672 kr
Kommande
This book includes selected papers from the 7th International Conference on Smart Vehicular Technology, Transportation, Communication, and Applications (VTCA 2025), held during November 21–23, 2025. The book includes research work from engineers, researchers, and practitioners interested in the advances and applications in the field of vehicle technology and communication. The book covers three tracks, namely (1) vehicular electronics, (2) intelligent transportation systems and applications, and (3) vehicular networking security.
Del 579 - Advances in Intelligent Systems and Computing
Genetic and Evolutionary Computing
Proceedings of the Eleventh International Conference on Genetic and Evolutionary Computing, November 6-8, 2017, Kaohsiung, Taiwan
Häftad, Engelska, 2017
1 592 kr
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This volume of Advances in Intelligent Systems and Computing highlights papers presented at the 11th International Conference on Genetic and Evolutionary Computing (ICGEC 2017). Held from 6 to 8 November 2017 in Kaohsiung, Taiwan, the conference was co-sponsored by Springer, Fujian University of Technology in China, National University of Kaohsiung, Harbin Institute of Technology, National Kaohsiung University of Applied Sciences, and VŠB -Technical University of Ostrava. The conference was intended as an international forum for researchers and professionals engaged in all areas of genetic computing, intelligent computing, evolutionary and grid computing.
Genetic and Evolutionary Computing
Proceedings of the Thirteenth International Conference on Genetic and Evolutionary Computing, November 1–3, 2019, Qingdao, China
Häftad, Engelska, 2020
1 592 kr
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This book gathers papers presented at the 13th International Conference on Genetic and Evolutionary Computing (ICGEC 2019), which was held in Qingdao, China, from 1st to 3rd, November 2019.
Advances in Smart Vehicular Technology, Transportation, Communication and Applications
Proceedings of VTCA 2021
Inbunden, Engelska, 2021
2 331 kr
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This book includes selected papers from the fourth International Conference on Smart Vehicular Technology, Transportation, Communication and Applications (VTCA 2021), held in Chengdu City, Sichuan Province, China, during May 22–24, 2021. The conference is technically co-sponsored by Southwest Jiaotong University, Shandong University of Science and Technology, Fujian University of Technology, and Minjiang University. The book includes research works from engineers, researchers, and practitioners interested in the advances and applications in the field of vehicle technology and communication. The book covers four tracks, namely (1) vehicular networking security, (2) vehicular electronics, (3) intelligent transportation systems, and (4) smart vehicular communication networks and telematics.
Advances in Smart Vehicular Technology, Transportation, Communication and Applications
Proceedings of VTCA 2021
Häftad, Engelska, 2022
2 331 kr
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This book includes selected papers from the fourth International Conference on Smart Vehicular Technology, Transportation, Communication and Applications (VTCA 2021), held in Chengdu City, Sichuan Province, China, during May 22–24, 2021.
Advances in Intelligent Systems and Computing
Proceedings of the 7th Euro-China Conference on Intelligent Data Analysis and Applications, May 29–31, 2021, Hangzhou, China
Inbunden, Engelska, 2022
2 331 kr
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The book is a collection of high-quality research papers presented at 7th Euro-China Conference on Intelligent Data Analysis and Applications, hosted by Communication University of Zhejiang, China and technically co-sponsored by Shandong University of Science and Technology, China; and Fujian University of Technology, China.
Advances in Intelligent Systems and Computing
Proceedings of the 7th Euro-China Conference on Intelligent Data Analysis and Applications, May 29–31, 2021, Hangzhou, China
Häftad, Engelska, 2023
2 331 kr
Skickas inom 10-15 vardagar
The book is a collection of high-quality research papers presented at 7th Euro-China Conference on Intelligent Data Analysis and Applications, hosted by Communication University of Zhejiang, China and technically co-sponsored by Shandong University of Science and Technology, China; and Fujian University of Technology, China.
Del 833 - Lecture Notes in Electrical Engineering
Genetic and Evolutionary Computing
Proceedings of the Fourteenth International Conference on Genetic and Evolutionary Computing, October 21-23, 2021, Jilin, China
Inbunden, Engelska, 2022
2 331 kr
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The conference was technically co-sponsored by Springer, Northeast Electric Power University Fujian University of Technology, Shandong University of Science and Technology, and Western Norway University of Applied Sciences.
Advances in Intelligent Information Hiding and Multimedia Signal Processing
Proceeding of the IIH-MSP 2021 & FITAT 2021, Kaohsiung, Taiwan, Volume 1
Inbunden, Engelska, 2022
3 054 kr
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The book presents selected papers from the 17th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, in conjunction with the 14th International Conference on Frontiers of Information Technology, Applications and Tools, held on October 29 – 31, 2021, in Kaohsiung, Taiwan.
Advances in Intelligent Information Hiding and Multimedia Signal Processing
Proceeding of the IIH-MSP 2021 & FITAT 2021, Kaohsiung, Taiwan, Volume 1
Häftad, Engelska, 2023
3 054 kr
Skickas inom 10-15 vardagar
The book presents selected papers from the 17th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, in conjunction with the 14th International Conference on Frontiers of Information Technology, Applications and Tools, held on October 29 – 31, 2021, in Kaohsiung, Taiwan.
Advances in Smart Vehicular Technology, Transportation, Communication and Applications
Proceedings of VTCA 2024
Inbunden, Engelska, 2025
2 965 kr
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This book includes selected papers from the sixth International Conference on Smart Vehicular Technology, Transportation, Communication, and Applications (VTCA 2024), hosted by Shu-Te University and Taiwan Association for Web Intelligence Consortium, and is technically sponsored by National Kaohsiung University of Science and Technology and Nanchang Institute of Technology, during April 16–18, 2024. The book includes research works from engineers, researchers, and practitioners interested in the advances and applications in the field of vehicle technology and communication. The book covers three tracks, namely (1) vehicular electronics, (2) intelligent transportation systems and applications, and (3) vehicular networking security.
Advances in Intelligent Information Hiding and Multimedia Signal Processing
Proceedings of the 20th IIHMSP 2024 in Conjunction with the 19th ISME 2024, October 4–6, 2024, Matsue City, Japan, Volume 2
Inbunden, Engelska, 2026
2 727 kr
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This book presents selected papers from the 20th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, in conjunction with the 19th ISME 2024, held on October 4–6, 2024, in Matsue, Japan. It is divided into two volumes and discusses latest research outcomes in the field of information technology (IT) including but not limited to information hiding, multimedia signal processing, big data, data mining, bioinformatics, database, industrial and internet of things, and their applications.
Advances in Intelligent Data Analysis and Applications
Proceedings of the 8th Euro-China Conference on Intelligent Data Analysis and Applications, December 07-09, 2024, Xiamen, China, Volume 2
Inbunden, Engelska, 2025
2 331 kr
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This book is a collection of high-quality research papers presented at 8th Euro-China Conference on Intelligent Data Analysis and Applications, hosted by Minnan Science and Technology College, China and technically co-sponsored by Nanjing University of Information Science and Technology, China. The book covers areas like intelligent data analysis, computational intelligences, signal processing, and all associated applications of artificial intelligence.
Del 1145 - Lecture Notes in Electrical Engineering
Genetic and Evolutionary Computing
Proceedings of the Fifteenth International Conference on Genetic and Evolutionary Computing (Volume I), October 6–8, 2023, Kaohsiung, Taiwan
Inbunden, Engelska, 2024
2 331 kr
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This first book of conference proceedings contains selected papers presented at ICGEC 2023, the 15th International Conference on Genetic and Evolutionary Computing, held on October 6–8, 2023, in Kaohsiung, Taiwan. The conference is intended as an international forum for the researchers and professionals in all areas of genetic and evolutionary computing. And the readers know the up-to-date techniques of the mentioned topics, including swarm intelligence and its applications, operational technologies and networked multimedia applications, wearable computing and intelligent data hiding, image processing and intelligent applications, and intelligent multimedia tools and applications. It helps readers bring new ideas or apply the designed approaches from the collected papers to their professional jobs.
Del 1145 - Lecture Notes in Electrical Engineering
Genetic and Evolutionary Computing
Proceedings of the Fifteenth International Conference on Genetic and Evolutionary Computing (Volume I), October 6–8, 2023, Kaohsiung, Taiwan
Häftad, Engelska, 2025
2 331 kr
Skickas inom 10-15 vardagar
And the readers know the up-to-date techniques of the mentioned topics, including swarm intelligence and its applications, operational technologies and networked multimedia applications, wearable computing and intelligent data hiding, image processing and intelligent applications, and intelligent multimedia tools and applications.
Advances in Smart Vehicular Technology, Transportation, Communication and Applications
Proceedings of VTCA 2022
Inbunden, Engelska, 2023
2 437 kr
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This book includes selected papers from the fifth International Conference on Smart Vehicular Technology, Transportation, Communication and Applications (VTCA 2022), held in online mode during December 24–26, 2022.
Advances in Smart Vehicular Technology, Transportation, Communication and Applications
Proceedings of VTCA 2022
Häftad, Engelska, 2024
2 437 kr
Skickas inom 10-15 vardagar
This book includes selected papers from the fifth International Conference on Smart Vehicular Technology, Transportation, Communication and Applications (VTCA 2022), held in online mode during December 24–26, 2022.