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4 produkter
Del 8 - Advances in International Marketing
Advances in International Marketing
Inbunden, Engelska, 1996
1 550 kr
Skickas inom 5-8 vardagar
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
1 595 kr
Skickas inom 10-15 vardagar
What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United Kingdom. The book is divided into three sections. The first explores the concept of market orientation and how it relates to developing competitive advantage. The second discusses in detail how market knowledge can be gained, and the final section focuses on how this knowledge, once generated, can be put to use in a food company during process and product development.
1 595 kr
Skickas inom 10-15 vardagar
In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
2 353 kr
Skickas inom 5-8 vardagar
The young field of international entrepreneurship is rapidly expanding in scope and complexity, as increasingly more companies across the world compete to gain a larger global market share and attract consumers both at home and abroad. This book, the fifth volume in the McGill International Entrepreneurship series, brings together 29 scholars and practitioners to explore the contemporary issues, evolving relations and dynamic forces that are shaping the new emerging entrepreneurial system in international markets. It examines entrepreneurial efforts and relations in many firms embedded in and constrained by different national and corporate cultures of their own and offers expert recommendations for further research, better managerial practice and more effective public policy approaches.The editors and contributors to this volume show how conventional theories of entrepreneurship and business do not fully address the challenges inherent in achieving and sustaining global competitiveness. Over the course of 11 research-based chapters, they detail rich frameworks and fresh solutions for navigating the complex and quickly evolving global business environment, providing insight into a number of current international entrepreneurship issues. These include high-growth and rapid internationalization, managerial leadership, born globals, the impact of networks, inter-organizational ties and knowledge intensity, and emerging markets regulations and requirements.Students and professors of international entrepreneurship and business and management will find this book to be a fresh resource. It will also interest managers and strategists of globally minded companies, as well as policymakers working in government and other international organizations.Contributors: S. Andersson, R. Ascúa, M.K. Baygy, B. Danko, U. Dornberger, A. Eghtesadi, H. Etemad, W. Gerstlberger, M.E. HajSamadi, D. Kabbara, H. Laurell, T.K. Madsen, T.A. Martin, T. Müllern, M.N.U. Nabi, W. Nowi ski, E.S. Rasmussen, A. Rialp, G. Rosenbaum, W. Ruda, P. Servais, G. Shirokova, T. Tsukanova, T. Vissak, I. Wictor, P.-C. Wu, X. Zhang, M. Zolfaghari, A. Zucchella