Bodo B. Schlegelmilch – författare
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24 produkter
Global Marketing Strategy
An Executive Digest
Häftad, 2018
621 kr
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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including …
Global Marketing Strategy
An Executive Digest
E-bok, 2016
739 kr
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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including …
Routledge Companion to Strategic Marketing
Av Bodo B. Schlegelmilch, Russell S. Winer
Inbunden, 2020
3927 kr
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.Readers benefit from the latest …
Routledge Companion to Strategic Marketing
Av Bodo B. Schlegelmilch, Russell S. Winer
Häftad, 2023
776 kr
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.Readers benefit from the latest …
Routledge Companion to Strategic Marketing
Av Russell S. Winer, Bodo B. Schlegelmilch
E-bok, 2020
890 kr
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest …
Routledge Companion to Strategic Marketing
Av Russell S. Winer, Bodo B. Schlegelmilch
E-bok, 2020
890 kr
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest …
International Marketing in the Fast Changing World
Av Barbara Stottinger, Bodo B. Schlegelmilch m. fl.
E-bok, 2015
1699 kr
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Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of …
International Marketing in the Fast Changing World
Av Shaoming Zou, Bodo B. Schlegelmilch m. fl.
Inbunden, 2015
1572 kr
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Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of …
Taking the Fear Out of Data Analysis
Completely Revised, Significantly Extended and Still Fun
Av Adamantios Diamantopoulos, Bodo B. Schlegelmilch m. fl.
Inbunden, 2023
2055 kr
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Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning …
Taking the Fear Out of Data Analysis
Completely Revised, Significantly Extended and Still Fun
Av Georgios Halkias, Bodo B. Schlegelmilch m. fl.
E-bok, 2023
478 kr
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Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning …
Taking the Fear Out of Data Analysis
Completely Revised, Significantly Extended and Still Fun
Av Adamantios Diamantopoulos, Bodo B. Schlegelmilch m. fl.
Häftad, 2023
513 kr
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Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning …
Rethinking Business Responsibility in a Global Context
Challenges to Corporate Social Responsibility, Sustainability and Ethics
Av Bodo B. Schlegelmilch, Ilona Szőcs
Inbunden, 2020
1752 kr
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This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge.Intended for students, academics, and …
Rethinking Business Responsibility in a Global Context
Challenges to Corporate Social Responsibility, Sustainability and Ethics
Av Ilona Szocs, Bodo B. Schlegelmilch
E-bok, 2020
2224 kr
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This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge. Intended for students, academics, and …
Rethinking Business Responsibility in a Global Context
Challenges to Corporate Social Responsibility, Sustainability and Ethics
Av Bodo B. Schlegelmilch, Ilona Szőcs
Häftad, 2021
1752 kr
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This book examines topical issues in global corporate social responsibility (CSR) from both scholarly and practical perspectives. It offers a variety of viewpoints and cases from countries around the globe and combines them with current academic knowledge.Intended for students, academics, and …
Global Marketing Strategy
An Executive Digest
Inbunden, 2022
1018 kr
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This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including …
Global Marketing Strategy
An Executive Digest
E-bok, 2022
894 kr
Lägg i varukorg
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including …
Global Marketing Strategy
An Executive Digest
Häftad, 2023
734 kr
Lägg i varukorg
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including …
MBA Compass
Finding Your True North in the Maze of MBA Programs
Av Bodo B. Schlegelmilch, George D. Iliev
Häftad, 2023
296 kr
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Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide you every step of the way.With so many business schools and programs to choose from, it's important to know what you're looking for. That's where this book comes in. The authors help you understand the …
MBA Compass
Finding Your True North in the Maze of MBA Programs
Av George D. Iliev, Bodo B. Schlegelmilch
E-bok, 2023
384 kr
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Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide you every step of the way. With so many business schools and programs to choose from, it''s important to know what you''re looking for. That''s where this book comes in. The authors help you understand …
Den richtigen MBA finden
Kompass zum Erfolg
Av Bodo B. Schlegelmilch, George D. Iliev
Häftad, 2025
303 kr
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Sie möchten einen MBA machen? Der Weg dorthin kann herausfordernd sein – aber keine Sorge: Dieses Buch begleitet Sie Schritt für Schritt. Bei der Vielzahl an Business Schools und Programmen ist es entscheidend zu wissen, wonach Sie suchen. Genau hier setzt dieses Buch an. Die Autoren erklären die …
Den richtigen MBA finden
Kompass zum Erfolg
Av George D. Iliev, Bodo B. Schlegelmilch
E-bok, 2025
317 kr
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Sie möchten einen MBA machen? Der Weg dorthin kann herausfordernd sein – aber keine Sorge: Dieses Buch begleitet Sie Schritt für Schritt. Bei der Vielzahl an Business Schools und Programmen ist es entscheidend zu wissen, wonach Sie suchen. Genau hier setzt dieses Buch an. Die Autoren erklären die …
Globale Marketingstrategien
Ein Executive Digest
Häftad, 2026
897 kr
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Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge.Es zeigt, wie Unternehmen internationale Märkte erfolgreich erschließen – von der Auswahl vielversprechender Länder über die Wahl geeigneter …
Diversity in European Marketing
Text and Cases
Av Thomas Rudolph, Bodo B. Schlegelmilch m. fl.
Häftad, 2012
569 kr
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Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student …
Diversity in European Marketing
Text and Cases
Av Jan Niklas Meise, Josep Franch m. fl.
E-bok, 2012
755 kr
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Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student …
