Josep Franch – författare
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2 produkter
Diversity in European Marketing
Text and Cases
Av Thomas Rudolph, Bodo B. Schlegelmilch m. fl.
Häftad, 2012
567 kr
Lägg i varukorg
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student …
Diversity in European Marketing
Text and Cases
Av Jan Niklas Meise, Josep Franch m. fl.
E-bok, 2012
755 kr
Lägg i varukorg
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student …