Jan Niklas Meise – författare
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3 produkter
Fundamentals of Retailing and Shopper Marketing
Av Jan Hillesland, Jan Niklas Meise m. fl.
Häftad, 2012
1148 kr
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Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and …
Diversity in European Marketing
Text and Cases
Av Thomas Rudolph, Bodo B. Schlegelmilch m. fl.
Häftad, 2012
567 kr
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Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student …
Diversity in European Marketing
Text and Cases
Av Jan Niklas Meise, Josep Franch m. fl.
E-bok, 2012
755 kr
Lägg i varukorg
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through short cases and relevant received theory. Specific student …