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11 produkter
Routledge Companion to Strategic Marketing
Av Bodo B. Schlegelmilch, Russell S. Winer
Inbunden, 2020
3894 kr
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.Readers benefit from the latest …
Routledge Companion to Strategic Marketing
Av Bodo B. Schlegelmilch, Russell S. Winer
Häftad, 2023
770 kr
Lägg i varukorg
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics.Readers benefit from the latest …
Routledge Companion to Strategic Marketing
Av Russell S. Winer, Bodo B. Schlegelmilch
E-bok, 2020
890 kr
Lägg i varukorg
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest …
Routledge Companion to Strategic Marketing
Av Russell S. Winer, Bodo B. Schlegelmilch
E-bok, 2020
890 kr
Lägg i varukorg
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest …
Rediscovering the Essentiality of Marketing
Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Av Luca Petruzzellis, Russell S. Winer
Inbunden, 2016
1548 kr
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This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how …
Rediscovering the Essentiality of Marketing
Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Av Russell S. Winer, Luca Petruzzellis
E-bok, 2016
1670 kr
Lägg i varukorg
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how …
Rediscovering the Essentiality of Marketing
Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress
Av Luca Petruzzellis, Russell S. Winer
Häftad, 2018
1137 kr
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This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how …
HISTORY OF MARKETING SCIENCE, THE (SECOND EDITION)
Av Winer Russell S, Russell S Winer m. fl.
Inbunden, 2023
2661 kr
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The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the …
HISTORY OF MARKETING SCIENCE, THE (SECOND EDITION)
Av Winer Russell S, Russell S Winer m. fl.
Häftad, 2023
1283 kr
Lägg i varukorg
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the …
HISTORY OF MARKETING SCIENCE, THE
Av Winer Russell S, Russell S Winer m. fl.
Inbunden, 2014
2783 kr
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The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments …
HISTORY OF MARKETING SCIENCE, THE
Av Winer Russell S, Russell S Winer m. fl.
Häftad, 2014
687 kr
Lägg i varukorg
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments …
