Rediscovering the Essentiality of Marketing

Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Inbunden, Engelska, 2016

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This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy.

Utgivningsdatum:2016-06-28
Mått:155 x 235 x 60 mm
Vikt:1 677 g
Format:Inbunden
Språk:Engelska
Serie:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor:987
Upplaga:16001
Förlag:Springer International Publishing AG
ISBN:9783319298764

Advertising Communication.- Business-to-Business Marketing.- Consumer Behavior.- Cross-Cultural Research.- Digital and Social Media Marketing.- Distribution and Supply Chain Management.- Entrepreneurship and Small Business.- Health and Social Marketing.- Innovation and Creativity.- Integrated Marketing Communication.- International Marketing.- Luxury, Fashion and Wine Marketing.- Marketing Strategy.- Pricing and Price-Related Issues.- Product and Branding Strategies.- Relationship Marketing.- Retailing.- Selling and Sales Management.- Sensory Marketing.- Services Marketing.- Tourism and Hospitality.