Developments in Marketing Science: Proceedings of the Academy of Marketing Science – serie
Visar alla böcker i serien Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Handla med fri frakt och snabb leverans.
136 produkter
Finding New Ways to Engage and Satisfy Global Customers
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Inbunden, 2019
3369 kr
Lägg i varukorg
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an …
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Av Shuang Wu, Felipe Pantoja m. fl.
Inbunden, 2020
2727 kr
Lägg i varukorg
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing …
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Av Shuang Wu, Felipe Pantoja m. fl.
Häftad, 2021
2727 kr
Lägg i varukorg
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing …
Enlightened Marketing in Challenging Times
Proceedings of the 2019 AMS World Marketing Congress (WMC)
Av Felipe Pantoja, Shuang Wu m. fl.
Inbunden, 2020
1688 kr
Lägg i varukorg
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held …
Enlightened Marketing in Challenging Times
Proceedings of the 2019 AMS World Marketing Congress (WMC)
Av Felipe Pantoja, Shuang Wu m. fl.
Häftad, 2021
1688 kr
Lägg i varukorg
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held …
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2022
2473 kr
Lägg i varukorg
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. …
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference
Häftad, 2023
2473 kr
Lägg i varukorg
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. …
Celebrating the Past and Future of Marketing and Discovery with Social Impact
2021 AMS Virtual Annual Conference and World Marketing Congress
Av Juliann Allen, Bruna Jochims m. fl.
Inbunden, 2022
2333 kr
Lägg i varukorg
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and …
Celebrating the Past and Future of Marketing and Discovery with Social Impact
2021 AMS Virtual Annual Conference and World Marketing Congress
Av Juliann Allen, Bruna Jochims m. fl.
Häftad, 2023
2333 kr
Lägg i varukorg
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and …
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Av Bruna Jochims, Juliann Allen
Inbunden, 2023
2333 kr
Lägg i varukorg
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges …
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Av Bruna Jochims, Juliann Allen
Häftad, 2024
2333 kr
Lägg i varukorg
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges …
Welcome to The New Normal: Life After The Chaos
Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Av Vincent Jeseo, Juliann Allen
Inbunden, 2024
2249 kr
Lägg i varukorg
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and …
Welcome to The New Normal: Life After The Chaos
Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023
Av Vincent Jeseo, Juliann Allen
Häftad, 2025
2249 kr
Lägg i varukorg
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and …
Bringing the Soul Back to Marketing
Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023
Av Vincent Jeseo, Juliann Allen
Inbunden, 2024
2249 kr
Lägg i varukorg
The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. …
Bringing the Soul Back to Marketing
Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023
Av Vincent Jeseo, Juliann Allen
Häftad, 2025
2249 kr
Lägg i varukorg
The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. …
Marketing and AI: Shaping the Future Together
Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24
Av Vincent Jeseo, Jasmine Parajuli
Inbunden, 2024
2473 kr
Lägg i varukorg
The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to …
Marketing and AI: Shaping the Future Together
Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24
Av Vincent Jeseo, Jasmine Parajuli
Häftad, 2025
2473 kr
Lägg i varukorg
The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to …
Marketing in a Multicultural and Vibrant World
Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29
Av Vincent Jeseo, Jasmine Parajuli
Inbunden, 2024
2024 kr
Lägg i varukorg
Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. …
Marketing in a Multicultural and Vibrant World
Proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29
Av Vincent Jeseo, Jasmine Parajuli
Häftad, 2025
2024 kr
Lägg i varukorg
Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. …
Role of Marketing in Reshaping the Dynamic Landscape of Business
Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4
Av Jasmine Parajuli, Amrita Dey
Inbunden, 2026
2122 kr
Lägg i varukorg
This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France, …
Going Back to the Roots of Marketing
Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23
Av Jasmine Parajuli, Amrita Dey
Inbunden, 2026
2122 kr
Lägg i varukorg
As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By doing so, we ensure our research remains impactful and …
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
1128 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers …
Sustainable Global Marketplace
Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
1688 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
2249 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Ideas in Marketing: Finding the New and Polishing the Old
Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
2249 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
1128 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Marketing Horizons: A 1980's Perspective
Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
1128 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
1128 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Revolution in Marketing: Market Driving Changes
Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
568 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Marketing, Technology and Customer Commitment in the New Economy
Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2014
1128 kr
Lägg i varukorg
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated …
