Nina Krey – författare
Visar alla böcker från författaren Nina Krey. Handla med fri frakt och snabb leverans.
19 produkter
Finding New Ways to Engage and Satisfy Global Customers
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Inbunden, 2019
3369 kr
Lägg i varukorg
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an …
Finding New Ways to Engage and Satisfy Global Customers
Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
E-bok, 2019
3866 kr
Lägg i varukorg
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an …
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Av Shuang Wu, Felipe Pantoja m. fl.
Inbunden, 2020
2727 kr
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This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing …
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Av Nina Krey, Felipe Pantoja m. fl.
E-bok, 2020
3401 kr
Lägg i varukorg
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing …
Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Av Shuang Wu, Felipe Pantoja m. fl.
Häftad, 2021
2727 kr
Lägg i varukorg
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing …
Enlightened Marketing in Challenging Times
Proceedings of the 2019 AMS World Marketing Congress (WMC)
Av Felipe Pantoja, Shuang Wu m. fl.
Inbunden, 2020
1688 kr
Lägg i varukorg
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held …
Enlightened Marketing in Challenging Times
Proceedings of the 2019 AMS World Marketing Congress (WMC)
Av Nina Krey, Shuang Wu m. fl.
E-bok, 2020
2007 kr
Lägg i varukorg
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held …
Enlightened Marketing in Challenging Times
Proceedings of the 2019 AMS World Marketing Congress (WMC)
Av Felipe Pantoja, Shuang Wu m. fl.
Häftad, 2021
1688 kr
Lägg i varukorg
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held …
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Av Michael W. Obal, Nina Krey m. fl.
Inbunden, 2015
2249 kr
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Av Christian Bushardt, Nina Krey m. fl.
E-bok, 2015
3013 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Back to the Future: Using Marketing Basics to Provide Customer Value
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2017
2249 kr
Lägg i varukorg
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big …
Back to the Future: Using Marketing Basics to Provide Customer Value
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
E-bok, 2017
3013 kr
Lägg i varukorg
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big …
Marketing Transformation: Marketing Practice in an Ever Changing World
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Inbunden, 2017
2249 kr
Lägg i varukorg
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed …
Marketing Transformation: Marketing Practice in an Ever Changing World
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
E-bok, 2017
2781 kr
Lägg i varukorg
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed …
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Av Michael W. Obal, Nina Krey m. fl.
Häftad, 2019
2249 kr
Lägg i varukorg
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, …
Back to the Future: Using Marketing Basics to Provide Customer Value
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Häftad, 2018
2249 kr
Lägg i varukorg
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big …
Marketing Transformation: Marketing Practice in an Ever Changing World
Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Häftad, 2018
2122 kr
Lägg i varukorg
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed …
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
Inbunden, 2018
3179 kr
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“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.comThis proceedings volume explores the ways in which marketers can learn about …
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference
E-bok, 2018
3826 kr
Lägg i varukorg
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can learn about …
