Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Michael W. Obal, Nina Krey, Christian Bushardt
Inbunden
2 180 kr
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era
Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Häftad, Engelska, 2019
2 180 kr
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Beskrivning
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
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