Amrita Dey – författare
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4 produkter
Role of Marketing in Reshaping the Dynamic Landscape of Business
Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4
Av Jasmine Parajuli, Amrita Dey
Inbunden, 2026
2122 kr
Lägg i varukorg
This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France, …
Role of Marketing in Reshaping the Dynamic Landscape of Business
Proceedings of the 2025 AMS World Marketing Congress, Dijon, France, July 2-4
Av Amrita Dey, Jasmine Parajuli
E-bok, 2026
2753 kr
Lägg i varukorg
This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France, …
Going Back to the Roots of Marketing
Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23
Av Jasmine Parajuli, Amrita Dey
Inbunden, 2026
2122 kr
Lägg i varukorg
As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By doing so, we ensure our research remains impactful and …
Going Back to the Roots of Marketing
Proceedings of the 2025 AMS Annual Conference, Montreal, Quebec, Canada, May 21-23
Av Amrita Dey, Jasmine Parajuli
E-bok, 2026
2843 kr
Lägg i varukorg
As marketing scholars, it is important to advocate for a return to the foundational principles of marketing with an approach that emphasizes the relevance and relationship of marketing research with industry while maintaining academic rigor. By doing so, we ensure our research remains impactful and …