Naresh K. Malhotra – författare
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51 produkter
Essentials of Marketing Research
Av Peter A. Wills, David F. Birks m. fl.
E-bok, 2013
829 kr
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Review of Marketing Research
Inbunden, 2004
1246 kr
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The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters …
Review of Marketing Research
Inbunden, 2005
1246 kr
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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are …
Review of Marketing Research
Inbunden, 2007
1246 kr
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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only …
Review of Marketing Research
Inbunden, 2008
1246 kr
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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are …
Review of Marketing Research
Inbunden, 2008
899 kr
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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer …
Review of Marketing Research
Inbunden, 2009
1188 kr
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"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only …
Review of Marketing Research
Inbunden, 2010
1246 kr
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This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from …
Review of Marketing Research
E-bok, 2010
1306 kr
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This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from …
Review of Marketing Research
E-bok, 2008
1243 kr
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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field''s leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are …
Review of Marketing Research
E-bok, 2008
1243 kr
Lägg i varukorg
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field''s leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer …
Review of Marketing Research
E-bok, 2009
1243 kr
Lägg i varukorg
"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field''s leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only …
Essentials of Marketing Research, Global Edition
E-bok, 2015
820 kr
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For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages …
Marketing Research
Applied Insight
Av Naresh K. Malhotra, David F. Birks m. fl.
E-bok, 2020
820 kr
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For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition , by Nunan, Birks and Malhotra is the leading …
Relationship Marketing Re-Imagined
Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Av Naresh K. Malhotra, Can Uslay m. fl.
Häftad, 2016
266 kr
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Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and …
Relationship Marketing Re-Imagined
Marketing''s Inevitable Shift from Exchanges to Value Cocreating Relationships
Av Ahmet Bayraktar, Can Uslay m. fl.
E-bok, 2016
177 kr
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Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and …
Research Methodology
Conjoint Analysis, Multidimensional Scaling, and Related Techniques
Av Naresh K Malhotra, Vibrant Publishers
Häftad, 2025
999 kr
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Research Methodology
Conjoint Analysis, Multidimensional Scaling, and Related Techniques
Av Naresh K Malhotra, Vibrant Publishers
Inbunden, 2025
1219 kr
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Research Methodology
Research Design and Data Analysis
Av Naresh K Malhotra, Vibrant Publishers
Häftad, 2025
999 kr
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Research Methodology
Research Design and Data Analysis
Av Naresh K Malhotra, Publishers
Inbunden, 2025
1219 kr
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Consumer Behavior
Information Processing and Decision Making
Av Naresh K Malhotra, Vibrant Publishers
Häftad, 2025
999 kr
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Consumer Behavior
Information Processing and Decision Making
Av Naresh K Malhotra, Vibrant Publishers
Inbunden, 2025
1184 kr
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Consumer Behavior
Attitude, Intention, and Choice Behavior
Av Naresh K Malhotra, Vibrant Publishers
Häftad, 2025
923 kr
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Consumer Behavior
Attitude, Intention, and Choice Behavior
Av Naresh K Malhotra, Vibrant Publishers
Inbunden, 2025
1126 kr
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Marketing Management and Policy
Av Naresh K Malhotra, Vibrant Publishers
Häftad, 2025
978 kr
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International and Cross-cultural Marketing
Av Naresh K Malhotra, Vibrant Publishers
Häftad, 2025
949 kr
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International and Cross-cultural Marketing
Av Naresh K Malhotra, Vibrant Publishers
Inbunden, 2025
1184 kr
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Marketing of Services
Retailing and Health Care
Av Vibrant Publishers, Naresh K Malhotra
Häftad, 2025
978 kr
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Marketing of Services
Retailing and Health Care
Av Vibrant Publishers, Naresh K Malhotra
Inbunden, 2025
1219 kr
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