Review of Marketing Research
Format
Inbunden (Hardback)
Språk
Engelska
Serie
Review of Marketing Research (del 1)
Antal sidor
352
Utgivningsdatum
2004-09-30
Förlag
Emerald Publishing Inc
Dimensioner
260 x 183 x 28 mm
Vikt
754 g
ISBN
9780765613042

Review of Marketing Research

Inbunden,  Engelska, 2004-09-30
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The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7-8 chapters. Each contribution undergoes a rigorous double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.

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