Review of Marketing Research – serie
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24 produkter
Review of Marketing Research
Inbunden, 2004
1243 kr
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The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters …
Review of Marketing Research
Inbunden, 2005
1243 kr
Lägg i varukorg
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are …
Review of Marketing Research
Inbunden, 2007
1243 kr
Lägg i varukorg
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only …
Review of Marketing Research
Inbunden, 2008
1243 kr
Lägg i varukorg
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are …
Review of Marketing Research
Inbunden, 2008
899 kr
Lägg i varukorg
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, "RMR" publishes longer …
Review of Marketing Research
Inbunden, 2009
1185 kr
Lägg i varukorg
"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only …
Review of Marketing Research
Inbunden, 2010
1243 kr
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This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from …
Review of Marketing Research
Special Issue - Marketing Legends
Inbunden, 2011
1401 kr
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This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphabetical order; Richard Bagozzi, Shelby Hunt, Philip Kotler, V Kumar, Naresh K. Malhotra, Kent Monroe, Jagdish M Sheth, Yoram (Jerry) Wind and Gerald …
Toward a Better Understanding of the Role of Value in Markets and Marketing
Av Stephen L. Vargo, Robert F. Lusch
Inbunden, 2012
1429 kr
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In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) …
Review of Marketing Research
Inbunden, 2013
1645 kr
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Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer …
Shopper Marketing and the Role of In-Store Marketing
Av Dhruv Grewal, Anne L. Roggeveen m. fl.
Inbunden, 2014
1415 kr
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This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how …
Brand Meaning Management
Av Deborah MacInnis, C. Whan Park m. fl.
Inbunden, 2015
1559 kr
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Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. …
Marketing In and For a Sustainable Society
Inbunden, 2016
1386 kr
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This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing …
Qualitative Consumer Research
Inbunden, 2017
1314 kr
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In spite of, and because of, the attention recently paid to “big data” and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the …
Continuing to Broaden the Marketing Concept
Inbunden, 2020
1372 kr
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics …
Innovation and Strategy
Av Rajan Varadarajan, Satish Jayachandran m. fl.
Inbunden, 2018
1329 kr
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Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to …
Marketing in a Digital World
Av Aric Rindfleisch, Alan J. Malter
Inbunden, 2019
1085 kr
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Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays authored by some of the world's leading marketing scholars, this volume of Review of Marketing Research is forward-looking and illuminating. The book …
Measurement in Marketing
Av Hans Baumgartner, Bert Weijters
Inbunden, 2022
1020 kr
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Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers’ appreciation of the fundamental role …
Artificial Intelligence in Marketing
Inbunden, 2023
1372 kr
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Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects …
Vulnerable Consumer
Beyond the Poor and the Elderly
Inbunden, 2024
1157 kr
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Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and …
Global Marketing in Times of Disruption
Av Kelly Hewett, Yuliya Strizhakova
Inbunden, 2025
1157 kr
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Global Marketing in Times of Disruption, Volume 22 in the Review of Marketing Research series, delves into the multifaceted disruptions reshaping the domain of international marketing, fuelled by shifts in geopolitical dynamics, technological advancements, and consumer behaviour. A diverse …
Innovation in Marketing
Inbunden, 2026
1300 kr
Kommande
Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Grounded in the view that innovation involves the creation and implementation of new offerings …
Marketing Accountability for Marketing and Non-Marketing Outcomes
Inbunden, 2021
1372 kr
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This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and …
