Bert Weijters – författare

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3 produkter

1. 

   Measurement in Marketing

   Av Bert Weijters, Hans Baumgartner

   E-bok, 2022

   1111 kr

   Lägg i varukorg

   Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers’ appreciation of the fundamental role …

2. 

   Measurement in Marketing

   Av Hans Baumgartner, Bert Weijters

   Inbunden, 2022

   1020 kr

   Lägg i varukorg

   Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers’ appreciation of the fundamental role …

3. 

   Measurement in Marketing

   Av Bert Weijters, Hans Baumgartner

   E-bok, 2022

   1111 kr

   Lägg i varukorg

   Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers’ appreciation of the fundamental role …