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Naresh K. Malhotra - Marketing In and For a Sustainable Society, Inbunden

Inbunden, Engelska, 2016

Marketing In and For a Sustainable Society

Av Naresh K. Malhotra

Del 13 i serien Review of Marketing Research

1398 kr

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Beskrivning
This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.
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Edited by Naresh K. Malhotra, Georgia Institute of Technology, Atlanta, GA, USA

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This volume of the series on marketing research covers sustainability and marketing: concurrent pursuit of a smaller environmental footprint and a larger market footprint, marketing's quest for environmental sustainability: persistent challenges and new perspectives, a stakeholder marketing approach to sustainable business, turning to sustainable business practices: a macro-marketing perspective, no through road: a critical examination of researcher assumptions and approaches to researching sustainability, toward pro-sustainability actions: a macro-behavioral perspective, and reducing the attitude-behavior gap in sustainable consumption: a theoretical proposition and the American electric vehicle market.

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