C. Whan Park – författare
Visar alla böcker från författaren C. Whan Park. Handla med fri frakt och snabb leverans.
18 produkter
Handbook of Brand Relationships
Av Deborah J. MacInnis, C. Whan Park m. fl.
Inbunden, 2009
3154 kr
Lägg i varukorg
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …
Brand Admiration
Building A Business People Love
Av C. Whan Park, Deborah J. MacInnis m. fl.
Inbunden, 2016
237 kr
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book …
Brand Admiration
Building A Business People Love
Av Andreas B. Eisingerich, Deborah J. MacInnis m. fl.
E-bok, 2016
290 kr
Lägg i varukorg
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book …
Brand Admiration
Building A Business People Love
Av Andreas B. Eisingerich, Deborah J. MacInnis m. fl.
E-bok, 2016
290 kr
Lägg i varukorg
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book …
Handbook of Brand Relationships
Av Joseph W. Priester, C. Whan Park m. fl.
E-bok, 2014
3422 kr
Lägg i varukorg
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …
Handbook of Brand Relationships
Av Joseph W. Priester, C. Whan Park m. fl.
E-bok, 2014
3534 kr
Lägg i varukorg
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …
Role of Familiarity and Knowledge in Consumer Behavior
Av C Whan Park, Vibrant Publishers
Inbunden, 2025
1219 kr
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Involvement and Reference Group Influence
Av C Whan Park, Vibrant Publishers
Häftad, 2025
999 kr
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Decision-making and Choice Decision
Av C Whan Park, Vibrant Publishers
Häftad, 2025
978 kr
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Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
Av C Whan Park, Vibrant Publishers
Häftad, 2025
923 kr
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Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
Av C Whan Park, Vibrant Publishers
Inbunden, 2025
1126 kr
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Brand Meaning Management
Av Naresh K. Malhotra, C. Whan Park m. fl.
E-bok, 2015
1699 kr
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Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. …
Brand Meaning Management
Av Deborah MacInnis, C. Whan Park m. fl.
Inbunden, 2015
1562 kr
Lägg i varukorg
Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. …
