Handbook of Brand RelationshipsDeborah J. MacInnis, C. Whan Park, Joseph W. PriesterInbunden, 20092 837 kr
Role of Familiarity and Knowledge in Consumer BehaviorC Whan Park, Vibrant PublishersInbunden, 20251 153 kr
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and BehaviorsC Whan Park, Vibrant PublishersHäftad, 2025884 kr
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and BehaviorsC Whan Park, Vibrant PublishersInbunden, 20251 079 kr