Publishers - Böcker

Consumer Behavior

Business Analytics Essentials You Always Wanted to Know

Learn Data Analytics, Predictive Techniques, Visualization, and Tools for Effective Decision-Making

Research Methodology

Research Design and Data Analysis

Marketing Management and Policy

Historical and Cultural App roaches to Consumption

Qualitative Methods, Part I

Interpretive Approaches

Marketing Applications

Branding, Communications, and Strategy

Inspirational Applications, Part I Marketing Education

Inspirational Applications, Part II Scholarship and Creativity

Early Years

Information Overload and Quality Perception

Early Years

Information Overload and Quality Perception

Methods and Measures

Selected Papers

Role of Familiarity and Knowledge in Consumer Behavior

Involvement and Reference Group Influence

Decision-making and Choice Decision

Brand Strategy

Environmental Sustainability, Innovations for Emerging Markets and Marketing in Emerging Markets

Artificial Intelligence Essentials You Always Wanted to Know: Master AI Fundamentals, ML Techniques, NLP, Deep Learning, and Generative AI to Build Re

Artificial Intelligence Essentials You Always Wanted to Know: Master AI Fundamentals, ML Techniques, NLP, Deep Learning, and Generative AI to Build Re