Deborah J. MacInnis – författare
Visar alla böcker från författaren Deborah J. MacInnis. Handla med fri frakt och snabb leverans.
10 produkter
Consumer Behaviour
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2020
1109 kr
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The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with …
Consumer Behavior
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2023
1167 kr
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Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the …
Handbook of Brand Relationships
Av Deborah J. MacInnis, C. Whan Park m. fl.
Inbunden, 2009
3147 kr
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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …
Brand Admiration
Building A Business People Love
Av C. Whan Park, Deborah J. MacInnis m. fl.
Inbunden, 2016
236 kr
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book …
Brand Admiration
Building A Business People Love
Av Andreas B. Eisingerich, Deborah J. MacInnis m. fl.
E-bok, 2016
290 kr
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book …
Brand Admiration
Building A Business People Love
Av Andreas B. Eisingerich, Deborah J. MacInnis m. fl.
E-bok, 2016
290 kr
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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book …
Consumer Behavior
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2017
1130 kr
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The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and …
Handbook of Brand Relationships
Av Joseph W. Priester, C. Whan Park m. fl.
E-bok, 2014
3422 kr
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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …
Handbook of Brand Relationships
Av Joseph W. Priester, C. Whan Park m. fl.
E-bok, 2014
3534 kr
Lägg i varukorg
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The …
Brand Benefits Playbook
Why Customers Aren't Buying What You're Selling - And What to Do About It
Av Allen Weiss, Deborah J. MacInnis
Inbunden, 2024
294 kr
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2024 Global Book Awards Finalist From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Today’s customers think less about products and more …
