Rik Pieters – författare
Visar alla böcker från författaren Rik Pieters. Handla med fri frakt och snabb leverans.
6 produkter
Consumer Behaviour
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2020
1109 kr
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The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with …
Consumer Behavior
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2023
1167 kr
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Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the …
Visual Marketing
From Attention to Action
Häftad, 2019
684 kr
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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual …
Visual Marketing
From Attention to Action
Inbunden, 2007
2578 kr
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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual …
Visual Marketing
From Attention to Action
E-bok, 2007
790 kr
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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual …
Consumer Behavior
Av Wayne Hoyer, Deborah J. MacInnis m. fl.
Häftad, 2017
1130 kr
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The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment. With this new edition, you examine the latest research and …
