Michel Wedel – författare
Visar alla böcker från författaren Michel Wedel. Handla med fri frakt och snabb leverans.
12 produkter
Visual Marketing
From Attention to Action
Häftad, 2019
684 kr
Lägg i varukorg
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual …
Building Models for Marketing Decisions
Av Peter S.H. Leeflang, Dick R. Wittink m. fl.
Inbunden, 2000
4490 kr
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The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not only demanded by managers, but can also be …
Building Models for Marketing Decisions
Av Peter S.H. Leeflang, Dick R. Wittink m. fl.
Häftad, 2000
4490 kr
Lägg i varukorg
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …
Market Segmentation
Conceptual and Methodological Foundations
Av Michel Wedel, Wagner A. Kamakura
Inbunden, 1999
3705 kr
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Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first …
Agricultural Marketing and Consumer Behavior in a Changing World
Av B. Wierenga, Berend Wierenga m. fl.
Inbunden, 1997
1688 kr
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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
Visual Marketing
From Attention to Action
Inbunden, 2007
2578 kr
Lägg i varukorg
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual …
Visual Marketing
From Attention to Action
E-bok, 2007
790 kr
Lägg i varukorg
This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual …
Market Segmentation
Conceptual and Methodological Foundations
Av Michel Wedel, Wagner A. Kamakura
Häftad, 2012
3598 kr
Lägg i varukorg
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first …
Agricultural Marketing and Consumer Behavior in a Changing World
Av Berend Wierenga, Aad van Tilburg m. fl.
Häftad, 2012
1639 kr
Lägg i varukorg
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
Building Models for Marketing Decisions
Av Philippe A. Naert, Michel Wedel m. fl.
E-bok, 2013
5695 kr
Lägg i varukorg
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For …
Market Segmentation
Conceptual and Methodological Foundations
Av Wagner A. Kamakura, Michel Wedel
E-bok, 2012
4718 kr
Lägg i varukorg
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first …
Agricultural Marketing and Consumer Behavior in a Changing World
Av Michel Wedel, Jan-Benedict E.M. Steenkamp m. fl.
E-bok, 2012
2111 kr
Lägg i varukorg
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
