Wagner A. Kamakura – författare
Visar alla böcker från författaren Wagner A. Kamakura. Handla med fri frakt och snabb leverans.
3 produkter
Market Segmentation
Conceptual and Methodological Foundations
Av Michel Wedel, Wagner A. Kamakura
Inbunden, 1999
3715 kr
Lägg i varukorg
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first …
Market Segmentation
Conceptual and Methodological Foundations
Av Michel Wedel, Wagner A. Kamakura
Häftad, 2012
3607 kr
Lägg i varukorg
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first …
Market Segmentation
Conceptual and Methodological Foundations
Av Wagner A. Kamakura, Michel Wedel
E-bok, 2012
4718 kr
Lägg i varukorg
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first …
