Jan-Benedict E.M. Steenkamp – författare
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7 produkter
Agricultural Marketing and Consumer Behavior in a Changing World
Av B. Wierenga, Berend Wierenga m. fl.
Inbunden, 1997
1688 kr
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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
Brand Breakout
How Emerging Market Brands Will Go Global
Av Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Inbunden, 2013
511 kr
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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Brand Breakout
How Emerging Market Brands Will Go Global
Av Jan-Benedict E.M Steenkamp, Nirmalya Kumar
E-bok, 2013
714 kr
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Written by the world''s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Brand Breakout
How Emerging Market Brands Will Go Global
Av Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Häftad, 2015
511 kr
Lägg i varukorg
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Agricultural Marketing and Consumer Behavior in a Changing World
Av Berend Wierenga, Aad van Tilburg m. fl.
Häftad, 2012
1643 kr
Lägg i varukorg
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
Agricultural Marketing and Consumer Behavior in a Changing World
Av Michel Wedel, Jan-Benedict E.M. Steenkamp m. fl.
E-bok, 2012
2111 kr
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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution …
Private Label Strategy
How to Meet the Store Brand Challenge
Av Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Inbunden, 2007
330 kr
Tillfälligt slut
As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and …
